This Stunt Brings Awareness on World Suicide Prevention Day
Laura McQuarrie — September 20, 2014 — Marketing
References: zelfmoord1813.be & creativecriminals
This year on World Suicide Prevention Day in Belgium, a unique stunt was set up in a the middle of an old public market in Leuven. The stunt involved a phone that would ring periodically, and some people were brave enough to answer the calls on the other line.
The phone booth was branded with the numbers "1813," which is the suicide hotline in Belgium. The stunt offered the chance for people to reach out to other people in need of aid, stressing the need for volunteers to help answer more calls like these throughout the year, not just on September 10th. When someone is calling for help, the suicide prevention campaign asks: "Will you answer?"
The phone booth was branded with the numbers "1813," which is the suicide hotline in Belgium. The stunt offered the chance for people to reach out to other people in need of aid, stressing the need for volunteers to help answer more calls like these throughout the year, not just on September 10th. When someone is calling for help, the suicide prevention campaign asks: "Will you answer?"
Trend Themes
1. Interactive Stunt Activations - Utilizing interactive stunts to raise awareness and engage the public in social issues.
2. Emotional Marketing Campaigns - Developing marketing campaigns that evoke strong emotions to increase engagement and drive action.
3. Volunteer Recruitment Initiatives - Creating initiatives to recruit volunteers for important causes and organizations.
Industry Implications
1. Marketing and Advertising - Opportunity to develop creative and impactful marketing campaigns that connect with audiences on a deeper level.
2. Nonprofit and Social Services - Potential to leverage interactive stunts and emotional marketing campaigns to raise awareness and generate support for suicide prevention initiatives.
3. Technology and Telecommunications - Opportunity to innovate with new technologies and platforms that facilitate connections and support in mental health and crisis situations.
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