Hermes' Creative Webshop Design Whimsically Organizes Products
Laura McQuarrie — September 29, 2014 — Business
References: canada-en.hermes & psfk
Whether its on the runway, or in-store, luxury fashion brands are always striving to create a sense of fantasy, just as Hermés has with its newest webshop design called La Maison des Carrés. The online shop is staged like a 2D dollhouse, filled with wild animals, impossible architecture, animations and video.
La Maison des Carrés is a place to browse the newest collection of scarves with ease, since there are hundreds to look through. The experience starts up at the hop of the house, and sorts scarves by type, size, material and pattern. Once you've located a scarf that really strikes your fancy, shoppers are able to make a purchase with just a few clicks, or save the scarf to a wish list to make it easy to find again in the future.
La Maison des Carrés is a place to browse the newest collection of scarves with ease, since there are hundreds to look through. The experience starts up at the hop of the house, and sorts scarves by type, size, material and pattern. Once you've located a scarf that really strikes your fancy, shoppers are able to make a purchase with just a few clicks, or save the scarf to a wish list to make it easy to find again in the future.
Trend Themes
1. Fantasy-themed Webshop Designs - Creating immersive online shopping experiences that transport customers to a whimsical world can enhance brand engagement and boost sales.
2. Categorization and Filtering Tools - Implementing advanced sorting options, such as type, size, material, and pattern, can help customers easily navigate through large collections and find products of interest.
3. Integrated Purchase and Wishlist Features - Streamlining the buying process by allowing customers to make quick purchases and save desired items for future reference can improve sales conversion and customer satisfaction.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can explore immersive webshop designs to create a unique and captivating shopping experience for their customers.
2. E-commerce Platforms - Developing advanced categorization and filtering tools, along with integrated purchase and wishlist features, can provide a competitive edge to e-commerce platforms.
3. Online Retail - Online retailers can leverage fantasy-themed webshop designs, combined with effective categorization and filtering tools, to enhance customer engagement and drive sales.
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