Pringles' Potato Chip Ad Ties in with the Upcoming Ontario Elections
Laura McQuarrie — September 18, 2014 — Marketing
References: pringles & marketingmag
There's lots of news surrounding this year's Toronto mayoral election, and in this potato chip ad, Pringles has Torontonians and some of the candidates weigh in on its new Tortilla-flavored chips.
With the introduction of the new chips, Pringles has been using the slogan "Dip 'em or don't," showing that the chips are just as tasty either way. While there's a lot of focus in particular on this year's candidates after Rob Ford withdrew from the race due to health concerns, Pringles jumped right in on #PringlesDIPbate Day, which took place during the Labor Day parade. Even if you missed the parade, you can still cast your vote online in order to come to a conclusion on how these tortilla chips are best enjoyed.
With the introduction of the new chips, Pringles has been using the slogan "Dip 'em or don't," showing that the chips are just as tasty either way. While there's a lot of focus in particular on this year's candidates after Rob Ford withdrew from the race due to health concerns, Pringles jumped right in on #PringlesDIPbate Day, which took place during the Labor Day parade. Even if you missed the parade, you can still cast your vote online in order to come to a conclusion on how these tortilla chips are best enjoyed.
Trend Themes
1. Tortilla-flavored Chips - Businesses can explore new flavors and variations in the snack food industry by introducing tortilla-flavored chips.
2. #pringlesdipbate Day - Companies can generate buzz and engagement on social media by creating fun and interactive campaigns like #PringlesDIPbate Day.
3. Online Voting for Chip Preferences - Technology can be leveraged to involve customers in product development and marketing decisions by allowing them to vote online for their favorite chip flavors and toppings.
Industry Implications
1. Snack Food Industry - Snack food brands can stay competitive and attract new customers by constantly experimenting with new flavors and chip variations.
2. Social Media Marketing Industry - Marketing agencies can offer innovative and engaging social media campaigns to their clients, driving brand awareness and interaction.
3. Technology Industry - Tech companies can develop platforms and software solutions that enable businesses to gather customer preferences and opinions through online voting systems.
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