Hiut Denim Co.'s Interactive Shop Window Encourages People to Touch
Laura McQuarrie — September 29, 2014 — Marketing
References: weareknit & designtaxi
UK's Hiut Denim Co. brand set up an interactive shop window at a River and Hide store in London, making use of conductive paint to deliver the brand's story. The interactive ad is made up of several brightly colored yellow circles, which "talk" to people passing by when they are touched. In order to encourage people to touch the dots on the window, an audio clip is activated when people pass by, prompting them to stop, look and touch.
Each of the conductive ink circles on the glass store window represents a different facet of the Hiut Denim Co. brand jeans, such as focusing on its history, or how each of the denim pieces is crafted by hand. The interactive installation was created for the Hiut Denim Co. by the Knit agency.
Each of the conductive ink circles on the glass store window represents a different facet of the Hiut Denim Co. brand jeans, such as focusing on its history, or how each of the denim pieces is crafted by hand. The interactive installation was created for the Hiut Denim Co. by the Knit agency.
Trend Themes
1. Interactive Shop Windows - The use of conductive paint and interactive elements in shop windows opens up opportunities for engaging and immersive retail experiences.
2. Touch-activated Advertising - Incorporating touch-activated elements in advertising allows for increased customer interaction and engagement, leading to a more memorable brand experience.
3. Storytelling Through Technology - Using interactive installations and audio clips, brands can effectively convey their unique brand story and values to potential customers in a creative way.
Industry Implications
1. Fashion Retail - The fashion retail industry can leverage interactive shop windows and touch-activated advertising to create a more captivating and personalized shopping experience.
2. Advertising and Marketing - The advertising and marketing industry can explore the use of touch-activated elements and interactive installations to create innovative and attention-grabbing campaigns for their clients.
3. Creative Agencies - Creative agencies specializing in experiential marketing and interactive design have the opportunity to partner with brands to create unique and memorable interactive installations and advertisements.
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