The Band The Mrs. is About Empowering Women in How They Look
Alyson Wyers — September 29, 2014 — Marketing
References: youtu.be & designtaxi
This interactive mirror worked not just to promote The Mrs.'s debut single, but also served by empowering women. Based out of Austin, the all-female rock group released their first single called 'Enough.' To advertise this, they installed a mirror that offered uplifting encouragement to the women who looked in it.
Located in a shopping mall, the mirror had 'Take a look' written on it and asked women to rank on a scale how they felt when they looked in the mirror. Hidden behind it was a band member who offered personalized and self-esteem boosting commentary, moving many of the ladies to tears. In a further attempt at empowering women, the mirror also played videos of loved ones.
Located in a shopping mall, the mirror had 'Take a look' written on it and asked women to rank on a scale how they felt when they looked in the mirror. Hidden behind it was a band member who offered personalized and self-esteem boosting commentary, moving many of the ladies to tears. In a further attempt at empowering women, the mirror also played videos of loved ones.
Trend Themes
1. Interactive Mirrors - The rise of interactive mirrors that empower consumers to feel good and seek for customized experience.
2. Personalized Customer Engagement - Providing personalized experience to consumers through interactive mirrors that offer self-esteem boosting commentary.
3. Emotional Marketing - Emotional marketing via interactive mirrors that cause consumers to feel empowered and cared about.
Industry Implications
1. Retail - Retailers can use interactive mirrors to enhance the in-store experience and engage customers on an emotional level, ultimately leading to increased sales.
2. Beauty - Beauty companies can use interactive mirrors to provide customized beauty recommendations based on individual features and preferences.
3. Entertainment - The entertainment industry may utilize interactive mirrors to elevate live experiences and engage fans with personalized and interactive features.
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