The Ad Initiative Included Parissa Wax Strips-Promoting Dry Cleaning Hangers
Alyson Wyers — September 16, 2014 — Marketing
References: adsoftheworld
In an effort to showcase the downside of an overly hairy chest, Parissa wax strips are advertising their product with hairy hangers. This ad campaign was designed and conceived by Rethink Canada.
Similar to the clothes hangers one would receive at the dry cleaners made out of wire with a paper triangular print ad, the Parissa ad has a flesh colored paper triangle on the hanger covered in body hair. The hangers were provided to dry cleaning locations for free to "dramatize the downside of chest hair" and promote Parissa wax strips for men. The hangers also encouraged people to go to the Parissa online shop for 25% off on any of the products from their men's hair removal line.
Similar to the clothes hangers one would receive at the dry cleaners made out of wire with a paper triangular print ad, the Parissa ad has a flesh colored paper triangle on the hanger covered in body hair. The hangers were provided to dry cleaning locations for free to "dramatize the downside of chest hair" and promote Parissa wax strips for men. The hangers also encouraged people to go to the Parissa online shop for 25% off on any of the products from their men's hair removal line.
Trend Themes
1. Creative Advertising Campaigns - Opportunity for brands to create unique and attention-grabbing ads to promote their products.
2. Personalized Marketing Initiatives - Brands can customize marketing materials to target specific demographics and create a more personalized experience.
3. Innovative Promotional Strategies - Brands can explore unconventional methods to promote their products and create buzz among consumers.
Industry Implications
1. Advertising and Marketing - Companies in this industry can leverage creative advertising campaigns to help clients reach their target audience and increase brand awareness.
2. Personal Care and Beauty - Opportunities for brands in this industry to develop personalized marketing initiatives and innovative promotional strategies to attract and engage customers.
3. Retail and E-commerce - Retailers can explore unique promotional strategies, such as providing customized hangers, to drive online and in-store sales.
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