Captain Morgan Wants to See How You Live & Play Like a Captain
Laura McQuarrie — September 24, 2014 — Lifestyle
References: likeacaptain & marketingmag
As part of its 'Like a Captain' campaign, Captain Morgan is giving away $10,000 to the person who best embodies the spirit of the brand's iconic captain. In order to be eligible for the challenge, people must share a photo, video or post to a social site like Twitter, Vine or Instagram, accompanied by the #LikeACaptain tag.
The brand will judge user submissions based on their creativity, and to give people an idea of the kind of spirit they're looking for, the brand showed a video of the crazy ways to sit, date and pour just like a captain. Even if you're not the grand prize winner, the second and third place prizes are pretty sizable too.
The brand will judge user submissions based on their creativity, and to give people an idea of the kind of spirit they're looking for, the brand showed a video of the crazy ways to sit, date and pour just like a captain. Even if you're not the grand prize winner, the second and third place prizes are pretty sizable too.
Trend Themes
1. User Generated Content Competitions - Brands can launch UGC competitions with creative taglines to boost engagement, increase brand loyalty, and drive sales.
2. Social Media Influencer Marketing - Brands can collaborate with social media influencers to gain more user-generated content, increase brand awareness and boost engagement.
3. Branded Hashtag Creation - Brands can create and publicize a branded hashtag to increase brand reach and improve brand recall among their target audience.
Industry Implications
1. Alcoholic Beverage Industry - Brands in the alcoholic beverage industry can launch similar UGC competitions with attractive rewards to enhance visibility and brand loyalty.
2. Marketing Industry - Marketing Agencies can utilize the power of social media campaigns and influencer marketing to help their clients generate user-generated content.
3. Social Media Industry - Social media platforms can develop new features and functionalities to help brands showcase user-generated content and incentivize more user participation.
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