Misel Saban Shares Her Top Karaoke-Infused Retail Experiences
Alyson Wyers — September 29, 2014 — Marketing
References: youtu.be
Interactive retail experiences are an exciting way to engage consumers and get them more involved with the brand. In a similar vein, few things bring people together like the power of music. Trend Hunter's Misel Saban counts down her favorite examples of integrated sing-a-long in marketing.
From musical convenience stores to karaoke-inducing cola machines and city street sing-a-longs, these creative retail experiences all have karaoke at the center. A Japanese convenience store features a karaoke booth for bored customers who need a musical break in their shopping. A Swedish Coca Cola vending machine allows cash-strapped singers a chance to sing Christmas carols to pay for their coke. A Vancouver-based arts society unites random residential pedestrians in song with their karaoke kiosk.
From musical convenience stores to karaoke-inducing cola machines and city street sing-a-longs, these creative retail experiences all have karaoke at the center. A Japanese convenience store features a karaoke booth for bored customers who need a musical break in their shopping. A Swedish Coca Cola vending machine allows cash-strapped singers a chance to sing Christmas carols to pay for their coke. A Vancouver-based arts society unites random residential pedestrians in song with their karaoke kiosk.
Trend Themes
1. Interactive Retail Experiences - Disruptive innovation opportunities can be found in creating immersive retail experiences that actively engage consumers with the brand.
2. Karaoke-infused Marketing - Incorporating karaoke into marketing strategies can help create memorable and engaging experiences for consumers, fostering brand loyalty.
3. Community Sing-a-longs - Developing platforms or events that bring communities together through singing can create unique and socially enriching experiences.
Industry Implications
1. Retail - The retail industry can explore integrating interactive elements like karaoke booths to enhance customer engagement and shopping experiences.
2. Beverage - The beverage industry has the opportunity to leverage karaoke machines as a fun and interactive way for customers to experience their products.
3. Arts and Entertainment - The arts and entertainment industry can organize karaoke kiosks or sing-along events to bring people together and promote community engagement through music.
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