Smart Car Set Up a Fun Traffic Light to Make Waiting More Entertaining
Laura McQuarrie — September 17, 2014 — Autos
References: thedenveregotist & adweek
The Dancing Traffic Light is a stunt that was set up by Smart Car in Portugal to turn a busy and dangerous intersection into a safe one. Since there are tons of people who are too impatient to wait for the light to tell them when to cross, traffic lights can actually be some of the most dangerous places for pedestrians. In order to make waiting around for a stop light to change color more interesting, Smart Car made an ordinary crosswalk sign interactive.
Standing across the street, you'd see that familiar illuminated figure doing a dance. To make the campaign even more interesting, the moves that came from this figure were generated by real people in real time from a nearby booth.
Standing across the street, you'd see that familiar illuminated figure doing a dance. To make the campaign even more interesting, the moves that came from this figure were generated by real people in real time from a nearby booth.
Trend Themes
1. Interactive Crosswalks - Creating interactive crosswalk signs that engage pedestrians and make waiting more interesting.
2. Real-time Generated Content - Using real-time generated content to create interactive experiences and engage audiences.
3. Pedestrian Safety Innovations - Developing innovative solutions to improve pedestrian safety at busy and dangerous intersections.
Industry Implications
1. Smart Car - Smart Car can explore opportunities to develop interactive crosswalk signs as a part of their vehicle safety systems.
2. Advertising and Marketing - The advertising and marketing industry can leverage real-time generated content to create unique and engaging campaigns and experiences.
3. Urban Planning and Infrastructure - Urban planning and infrastructure companies can focus on developing pedestrian safety innovations to improve intersection safety and reduce accidents.
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