Pampers' Baby Photo App Uses AI to Collage the Best Videos Together
Laura McQuarrie — September 22, 2014 — Tech
References: magisto & adsoftheworld
Pampers teamed up with Magisto to create a unique baby photo app where parents could easily splice together videos that could easily be shared online. Most parents have tons of photos of their kids stored on their phones, but often times, these photos are not uploaded to social media or even uploaded to an online album.
What makes the Magisto app so intriguing is that it makes use of an artificial intelligence technology with an emotion sensor that is able to clip the best parts out of a video, and then add music and graphics to it. With just a few simple clicks, it's easy to create a beautifully presented home video that can be shared with friends and family. As a result of this partnership with Magisto, there were thousands of videos created.
What makes the Magisto app so intriguing is that it makes use of an artificial intelligence technology with an emotion sensor that is able to clip the best parts out of a video, and then add music and graphics to it. With just a few simple clicks, it's easy to create a beautifully presented home video that can be shared with friends and family. As a result of this partnership with Magisto, there were thousands of videos created.
Trend Themes
1. Artificial Intelligence-enhanced Home Videos - Integrating AI technology in creating enhanced home videos presents an opportunity for tech developers.
2. Online Video Marketing for Consumer Goods - Partnering with online video creators for product promotion is a potential opportunity for businesses in the consumer goods sector.
3. DIY Video Editing and Presentation - Facilitating DIY video editing and presentation through user-friendly apps like Magisto offers opportunities for tech entrepreneurs.
Industry Implications
1. Technology - Tech developers can take advantage of AI-enhanced home videos by creating unique video editing software.
2. Consumer Goods - Partnering with online video creators for product promotion provides an opportunity for businesses in the consumer goods sector.
3. Entrepreneurship - Entrepreneurs can take advantage of the demand for DIY video editing and presentation by developing more user-friendly apps like Magisto for wider distribution.
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