Cellcom Uses Speed Reading Online to Demonstrate Its Network's Power
Laura McQuarrie — September 29, 2014 — Marketing
References: cellcom.co.il & digitalbuzzblog
In order to show off the power of its new 4.5G network, Cellcom set up a unique experience for speed reading online, mimicking the way many young Internet users like to consume content. The 4.5G network is about three times the speed of a 3G network, and in order to simulate how much faster web browsing could be, The Speed Reading Banner was set up.
Most people are capable of reading about 180 words per minute, although a lot of time is wasted on moving the eye left and right. In order to speed up this process, The Speed Reading Banner uses a technique called Rapid Serial Visual Presentation, which flashes readers only one word at a time, letting them take in about 400 words per minute.
Most people are capable of reading about 180 words per minute, although a lot of time is wasted on moving the eye left and right. In order to speed up this process, The Speed Reading Banner uses a technique called Rapid Serial Visual Presentation, which flashes readers only one word at a time, letting them take in about 400 words per minute.
Trend Themes
1. Rapid Serial Visual Presentation - Using Rapid Serial Visual Presentation (RSVP) technique to enhance reading speed and comprehension.
2. 4.5G Network - Leveraging the power of 4.5G networks for faster web browsing and content consumption.
3. Speed Reading Online - Exploring the benefits of speed reading techniques in online environments.
Industry Implications
1. Telecommunications - Implementing Rapid Serial Visual Presentation (RSVP) technique to improve content delivery and user experience in telecommunications.
2. Advertising - Leveraging the capabilities of 4.5G networks to create innovative and engaging ad formats, such as speed reading banners.
3. Education - Incorporating speed reading techniques in online educational platforms to enhance reading efficiency and knowledge acquisition.
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