The City of Antwerp's Creative Speeding Road Sign Makes Use of Selfies
Laura McQuarrie — September 20, 2014 — Autos
References: graagtraag.be & adsoftheworld
In Belgium, there are already speeding road sign displays that display either a happy face or a sad face, depending on whether a driver is adhering to the speed limits or not. Now, the city has taken this idea to the next level with its Selfie Speeding Sign.
The city has a campaign site where users can upload two photos of themselves, one happy and one sad. These crowdsourced images are used on speeding signs in place of the happy and sad face icons, bringing the real faces of other people in the city to a driver's attention. Since these are people that a speeding driver could potentially harm in an accident, it really makes you think twice about road safety.
The city has a campaign site where users can upload two photos of themselves, one happy and one sad. These crowdsourced images are used on speeding signs in place of the happy and sad face icons, bringing the real faces of other people in the city to a driver's attention. Since these are people that a speeding driver could potentially harm in an accident, it really makes you think twice about road safety.
Trend Themes
1. Crowdsourced Safety Awareness - Crowdsourcing user-generated content for road safety awareness campaigns can increase engagement and produce more impactful campaigns.
2. Personalized Road Signs - Using real, personalized images of individuals on road signs can create a stronger emotional connection with drivers and encourage safer driving behavior.
3. Smart Road Signs - Incorporating technology like facial recognition and real-time data analysis into road signs can improve road safety by delivering more accurate information to drivers.
Industry Implications
1. Road Safety and Traffic Management - The application of technology and innovative campaigns in road safety can disrupt the traffic management industry by providing more effective solutions for safer roads.
2. Smart City and Iot - Smart city initiatives can be implemented to integrate road signs with other connected devices in a city's infrastructure, enabling more efficient traffic management and better road safety.
3. Social Media Advertising - Crowdsourcing campaigns for road safety awareness can offer opportunities for social media advertising as user-generated content can be amplified through social media platforms to reach a wider audience.
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