Milo's Kitchen's Treat Truck Tour Caters Specifically to Its Canine Clients
Laura McQuarrie — September 7, 2014 — Lifestyle
References: mktreattruck & utsandiego
Just as there are items of clothing and restaurants designed specifically for dogs, Milo's Kitchen is taking a dog food truck across the United States to give out free samples from its line of home-style dog treats. The Treat Truck Tour features tasty snacks for dogs like Chicken Meatballs, Grilled Burger Bites and Beef Sausage Slices, made from domestically-sourced meat.
After fueling up with a quick snack, the Treat Truck has a place for pet owners to pose with their pooch at the photo booth, or kick back at one of the lounges with places for dogs to nap, play or wash down a snack with some water. The tour hit events like the Doggie Street Festival this summer and is now continuing to New York City.
After fueling up with a quick snack, the Treat Truck has a place for pet owners to pose with their pooch at the photo booth, or kick back at one of the lounges with places for dogs to nap, play or wash down a snack with some water. The tour hit events like the Doggie Street Festival this summer and is now continuing to New York City.
Trend Themes
1. Pet-focused Food Trucks - The rise of pet food trucks catering to canine clients presents opportunities for pet food manufacturers and food truck operators to collaborate and create new products for pet owners to enjoy with their furry friends.
2. Innovative Product Sampling - Using unique modes of transportation and interactive experiences, like photo booths and lounges, allows brands to create memorable product experiences and build customer loyalty.
3. Domestically-sourced Pet Food - Consumers are increasingly concerned about the quality and origin of their pets' food, creating opportunities for pet food manufacturers to promote their domestically-sourced ingredients and appeal to conscious pet owners.
Industry Implications
1. Pet Food Manufacturing - Pet food manufacturers can take advantage of the pet food truck trend by collaborating with food truck operators to promote their products and reach more customers.
2. Food Truck Operations - Food truck operators can tap into the growing demand for pet-focused products and services by offering pet-friendly experiences and partnering with pet food brands.
3. Pet Services - Pet services such as grooming and daycare can leverage the trend by collaborating with the food trucks to offer additional services and creating a fun atmosphere for pets and owners to enjoy.
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