Apple's Holiday Ad Highlights Accessibility with AirPods Pro 2
Georgia Wray Norsten — December 4, 2024 — Tech
References: adage
Apple’s holiday ad, 'Heartstrings,' showcases the life-changing potential of its new Hearing Aid feature on the 'AirPods Pro 2.' Released just ahead of the International Day of Persons with Disabilities, the emotional short film follows a father with mild to moderate hearing loss as he experiences a transformative family moment during Christmas.
Created by TBWAMedia Arts Lab and directed by Henry-Alex Rubin, the ad artfully uses sound design to simulate hearing loss. As the father uses the AirPods Pro 2’s clinical-grade Hearing Aid feature, the once-muted melody of his daughter’s guitar playing comes to life, echoing the product’s ability to enhance real-world experiences.
With over 1 billion people worldwide affected by hearing loss, Apple’s innovation aims to democratize hearing solutions, offering affordability and accessibility. The campaign captures the power of technology to improve lives, underscoring Apple’s commitment to meaningful innovation during this festive season.
Image Credit: Apple
Created by TBWAMedia Arts Lab and directed by Henry-Alex Rubin, the ad artfully uses sound design to simulate hearing loss. As the father uses the AirPods Pro 2’s clinical-grade Hearing Aid feature, the once-muted melody of his daughter’s guitar playing comes to life, echoing the product’s ability to enhance real-world experiences.
With over 1 billion people worldwide affected by hearing loss, Apple’s innovation aims to democratize hearing solutions, offering affordability and accessibility. The campaign captures the power of technology to improve lives, underscoring Apple’s commitment to meaningful innovation during this festive season.
Image Credit: Apple
Trend Themes
1. Tech-enabled Accessibility - Apple's integration of hearing aid features in mainstream devices signals a shift towards more accessible technology for individuals with disabilities.
2. Emotional Advertising - The use of heartfelt storytelling in Apple's holiday ad 'Heartstrings' exemplifies a trend where brands create emotional connections with consumers to highlight product benefits.
3. Inclusive Product Design - Designing products like the AirPods Pro 2 with built-in accessibility features illustrates a broader move towards creating inclusive tech solutions that cater to diverse user needs.
Industry Implications
1. Consumer Electronics - The consumer electronics industry is increasingly incorporating accessibility features into everyday devices, offering new solutions to enhance the lives of those with disabilities.
2. Advertising and Marketing - Brands within the advertising and marketing sector are leveraging emotion-driven campaigns to create deeper consumer bonds, emphasizing the societal impact of their products.
3. Health and Wellness - The health and wellness industry sees significant innovation as technology companies like Apple introduce affordable hearing solutions integrated into popular consumer devices.
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