Public Safety Canada Demonstrates How Mean Words Can Hurt
Laura McQuarrie — September 10, 2014 — Marketing
References: youtube & marketingmag
Public Safety Canada's #WordsHurt anti-bullying campaign is designed to show the impact of sending someone either positive or negative words. The campaign is hosted on Public Safety Canada's YouTube channel and lets you interact with a teen as if you were having a chat together online.
Throughout the chat, you're able to fill in the blank to complete dialogue like: "I _____ you," or "Why are you so _____?" As a result of either a positive or a negative word, the girl's face begins to reflect that she is either being built up or broken down. Since it's easy to hide behind anonymity online, this campaign helps to include emotions that you can empathize with, since nobody likes to be picked on.
Throughout the chat, you're able to fill in the blank to complete dialogue like: "I _____ you," or "Why are you so _____?" As a result of either a positive or a negative word, the girl's face begins to reflect that she is either being built up or broken down. Since it's easy to hide behind anonymity online, this campaign helps to include emotions that you can empathize with, since nobody likes to be picked on.
Trend Themes
1. Interactive Anti-bullying Campaigns - Using technology to create interactive anti-bullying campaigns can effectively showcase the impact of hurtful words and encourage empathy.
2. Emotionally-driven Marketing Campaigns - Creating marketing campaigns that resonate with an individual's emotions can be a game-changer in bringing awareness to important issues such as bullying.
3. Use of Ai/chatbots in Awareness Campaigns - Implementing AI and chatbots can be an innovative way of bringing attention to important issues in a more engaging and interactive way.
Industry Implications
1. Edtech - Edtech companies can use interactive anti-bullying campaigns as a tool to educate students on bullying and its impact.
2. Marketing/advertising - Marketing and advertising industries can create impactful campaigns that not only promote their brand but also raise awareness on social issues such as bullying.
3. Technology - Implementing AI and chatbots can be an innovative way to use technology to bring awareness to important issues such as bullying.
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