The Romanian Auto Club Encourages Seat Belt Safety with Selfies
Laura McQuarrie — September 15, 2014 — Autos
References: facebook & seatbeltb00bing
In order to raise awareness about seat belt safety and appeal to those who love to take selfies, The Romanian Auto Club set up a unique social campaign called #seatbeltb00bing.
The campaign involved asking women to take a picture of themselves wearing a seat belt and tag it with the appropriate hashtag, drawing attention to the seat belts in each photo. The social campaign was devised in response to the fact that about six out of ten drivers in Romania do not fasten their seatbelts when driving. So far, the Instagram campaign has taken off, with the help of hundreds of participants who have taken photos, we well as coverage of the campaign happening all over Europe.
The campaign involved asking women to take a picture of themselves wearing a seat belt and tag it with the appropriate hashtag, drawing attention to the seat belts in each photo. The social campaign was devised in response to the fact that about six out of ten drivers in Romania do not fasten their seatbelts when driving. So far, the Instagram campaign has taken off, with the help of hundreds of participants who have taken photos, we well as coverage of the campaign happening all over Europe.
Trend Themes
1. Selfie Safety - Encourage safety through user-generated content using social media and selfies.
2. Social Awareness Campaigns - Create unique, engaging campaigns to spread awareness for safety issues using social media.
3. Creative Call-to-action - Develop campaigns that encourage the participation of the public to increase awareness of safety measures.
Industry Implications
1. Automotive - Develop auto safety campaigns aimed at increasing seatbelt use in countries where compliance rates are low.
2. Social Media - Use social media platforms to highlight and bring attention to safety practices.
3. Marketing and Advertising - Partner with media and advertising agencies to develop creative and effective awareness campaigns.
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