Ping Pong Turned Its Take Out Food Box into a Present-Sharing Systems
Laura McQuarrie — September 7, 2014 — Marketing
References: ping-pong.ua & adsoftheworld
Waiting around for a take out food box is enough to make anyone more than a little impatient, especially if they're really hungry. In order to turn frowns upside down, Ping-Pong.ua decided to turn its ordinary food boxes into ones that were packed with fun.
With the Mood Box, customers receive a special gift box with their food order that contains a surprise. A customer can either pass it along to another person, or keep it and replace the gift with something else that will fit in the box. As a result, in only the span of a month, the brand saw an increase of food orders by 19%. In addition to this, diners could connect with other Ping-Pong.ua customers online, in order to thank the person who sent them a surprise gift.
With the Mood Box, customers receive a special gift box with their food order that contains a surprise. A customer can either pass it along to another person, or keep it and replace the gift with something else that will fit in the box. As a result, in only the span of a month, the brand saw an increase of food orders by 19%. In addition to this, diners could connect with other Ping-Pong.ua customers online, in order to thank the person who sent them a surprise gift.
Trend Themes
1. Interactive Packaging - Creating food packaging that includes surprise gifts or interactive elements can enhance customer experience and drive brand loyalty.
2. Social Gifting - Integrating a gifting feature into the food ordering process can promote connections between customers and foster a sense of community.
3. Personalized Food Experience - Allowing customers to customize their gift boxes by replacing the surprise gift with something of their choice can provide a more personalized and enjoyable dining experience.
Industry Implications
1. Food Packaging - Innovative food packaging companies can explore the integration of surprise gifts or interactive elements to make their products more appealing to customers.
2. Food Delivery - Food delivery platforms can incorporate social gifting features to encourage customer engagement and enhance the overall dining experience.
3. E-commerce - E-commerce platforms can leverage the concept of personalized food experiences by offering customizable gift boxes as a unique selling proposition.
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