Coca-Cola Japan's Vending Machines Dispense Gold Pop Cans with Treasures
Laura McQuarrie — September 16, 2014 — Marketing
References: gurum.biz & en.rocketnews24
Coca-Cola Japan is now running a special gold pop can promotion that you'll want to keep an eye out for the next time you order a can of Coke from a vending machine. Every time a purchase is made, consumers have the chance to win a special golden can that's filled with prizes rather than drinks.
The machines are set up so that after a coin is inserted, the display on the vending machine will begin to roll like a slot machine, and if four matching numbers come up, the gilded can is issued. In this case, the prize that was included inside the pop can was a rolled up towel, along with a weight that helps the can make its way through the vending machine. Your chances of winning might not be very good, but it would be a fun surprise to happen upon when you least expect it.
The machines are set up so that after a coin is inserted, the display on the vending machine will begin to roll like a slot machine, and if four matching numbers come up, the gilded can is issued. In this case, the prize that was included inside the pop can was a rolled up towel, along with a weight that helps the can make its way through the vending machine. Your chances of winning might not be very good, but it would be a fun surprise to happen upon when you least expect it.
Trend Themes
1. Gamified Vending Machines - The use of vending machines that incorporate elements of gambling and gaming to provide an interactive and engaging experience for consumers.
2. Prize-based Promotions - The implementation of promotions that offer customers the chance to win valuable prizes within the product packaging as a way to increase consumer engagement and brand loyalty.
3. Surprise and Delight Marketing - The use of unexpected and delightful experiences, such as finding hidden prizes, to create a positive brand impression and generate word-of-mouth buzz.
Industry Implications
1. Beverage Industry - Opportunities for beverage companies to enhance their marketing strategies by introducing innovative and interactive vending machines that offer unique experiences and prizes to customers.
2. Promotional Products Industry - The chance to collaborate with brands and provide custom-made prizes for inclusion in promotional products, such as special edition cans, to increase brand visibility and customer excitement.
3. Advertising and Marketing Industry - The potential to develop creative marketing campaigns that utilize surprise elements and interactive experiences to capture consumer attention and generate positive brand associations.
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