May 2017 alcohol reveal several novelty items that can be added to cocktails to enhance their appearance or flavor, as well as unique alcoholic gifts offered by tech brands.
The 'Raspberry Shimmer Pop a Ball For Prosecco' is an edible shimmer dust that can be used to enhance the appearance and flavors of the cocktails it is added to. Another example of novelty alcohol-related products is Alice & the Magician's edible perfumes, which come in a range of flavors and can be sprayed onto beverages and food to enhance their flavors.
Google is known for its hospitality towards its employees, and the brand also extends that hospitality to its visitors. To do this, the company's Campus Warsaw in Poland hands out elegant, minimalist vodka bottles to its visitors on special occasions.
Top 55 Alcohol Trends in May
55
Beachside Bar Activations
'Bomboras' is a Temporary Beachside Bar in Torquay, Australia
54
Tech Brand Vodka Gifts
The Google Campus Warsaw Offers Complimentary Vodka for Visitors
53
Elegantly Canned Cocktails
WheelHouse's Cocktails in Cans are Sophisticated
52
Bag-In-Box Water Packages
The AquaViBox Packages Water in a Box for Easy Dispensing
51
Theatrical Pop-Up Bars
The Wonderland Bar in London Boasts Color-Changing Drinks and More
50
Home Distillery Attachments
The PicoBrew PicoStill Lets Consumers Distill Their Own Spirits
49
In-Office Champagne Buttons
London's 40 Beak Street Will Be Built to Offer Champagne on Demand
48
Pop-Up Beach Bars
Watsons Bay Boutique Hotel Created a Luxurious Space to Watch Surfing
47
AR Cocktail Menus
City Social's 'Mirage' is the World's First Augmented Reality Cocktail Menu
46
Charitable Political Ales
Northern Maverick Brewing's 'Fake News Ale' Uses a Donald Trump Cartoon
45
Boozy Artisanal Adult Sodas
The BEST DAMN Brewing Co. Released Two New Flavored Sodas
44
Edible Cocktail Fragrances
Alice & the Magician Offers Fragrances that Enhance Food and Drinks
43
Forty-Ounce Wine Bottles
Forty Ounce Wine Only Offers Large Wine Bottles
42
Tippling Toronto Taquerias
The New Toronto Taco Bell Will Offer Alcoholic Beverages
41
Automatic Cocktail Appliances
The Bibo Barmaid Can Make Cocktails in a Matter of Seconds
40
Safe Consumption Wine Bottles
The Don't Reach the Bottom Campaign Encourages Responsible Drinking
39
Drinkable Glitter Flakes
The Raspberry Shimmer Popaball Adds Flavor & Edible Sparkles to Prosecco
38
Beer Connoisseur Posters
This Poster for Beer Lover Includes a Styles Guide and Personal Tracker
37
Mixology-Inspired Fragrance Sets
The Scents in Commodity's 'Cocktail Kit' are Meant to Be Layered
36
Lowbrow Wine Branding
The Forty Ounce Rosé Wines are Packaged Like Malt Liquor
35
Scented Smokey Shaken Cocktails
Lifted Spirits' 'The Wild East' Cocktail Features a Smoked Glass
34
Pre-Hangover Cure Beverages
The Hangover Drink Can be Drunk as a Precaution or for Relief
33
Low-Sugar Sparkling Wines
The Carlo Gancia Leggero Prosecco Wine is a Lighter Libation Option
32
Citrus Juice-Infused Beers
The Bud Light Radler Beer Arrives Just in Time for Warmer Weather
31
Coffee-Infused Maple Syrups
The Trees Knees Coffee Maple Syrup is Suitable for Food and Drinks
30
Earth Day-Honoring Beers
Sly Fox's New SRT ALE Celebrates Earth Day by Supporting a Good Cause
29
Collaborative Influencer Clubs
This Club in the City is a Place for Entrepreneurs to Connect
28
Single-Serve Wine Pouches
The Mifuwi Wine Products are Conveniently Packaged in a Pouch
27
Abstract Plank Wine Racks
The Dakota Leaning 24 Bottle Wine Rack Stores Bottles Obscurely
26
Premium Fruit Juice Vodkas
The Stoli Crushed Fruit-Flavored Vodkas Have Upfront Branding
25
Multi-Sensory Cocktail Sprays
Silent Pool's Cocktail Mists are Branded as a "Liquid Garnish"
24
Urban Beach Bar Pop-Ups
This Beer Bar Embodies the Spirit of the Beach in the Heart of the City
23
Color-In Alcohol Gifts
This Gift Set Pairs a Bottle of Absinthe with Colored Pencils and a Book
22
Aromatic Cocktail Sessions
The Tanqueray No. Ten Tasting is in Partnership with Perfumers
21
Probiotic Hangover Supplements
The ClearVia Probiotic Blend Helps the Body Metabolize Alcohol
20
Pure Carrot Spirits
Boardroom Spirits' C is 92-Proof Alcohol Made Entirely from Carrots
19
Concept Pub Crawl Beers
These Beer Bottles Were Inspired by the Famous Otley Run
18
Powdered Wine Packets
This Winery Introduced the World to a Wine Powder on April Fool's Day
17
Perfume-Flavored Cocktails
'The Lipstick Rose' Captures the Essence of YSL's Baby Doll Perfume
16
Coffee Kombucha Hybrids
Blue Island Makes a Blend of Coffee and Kombucha Called 'CoffeeBucha'
15
Aromatherapy-Inspired Cocktails
Bartender Jose Rivera's Lavender Drink is Gently Fragrant
14
Biodynamic Herbal Tonics
Oregon's Wild Harvest Makes Solutions for Digestion, Stress and More
13
Pop-Up Aquarium Nightclubs
Ripley's Beach Bash was Hosted at the Toronto Aquarium
12
Fragrantly Perfumed Cocktails
At Mace, Craft Cocktail Drinks are Misted to Add Gentle Flavors
11
Blended Coffee Beers
The Funky Buddha Mexican Coffee Stout is Richly Brewed to Perfection
10
Cactus Juice-Infused Sodas
The Mtn Dew Spiked Lemonade Has Crushed Lemons and Cane Sugar
9
Celebrity Homemaker Wine Services
Martha Stewart Wine Co. is an Online Shop Curated by Stewart
8
Martini Hand Cream Pairings
Aidan Bowie's Vetiver Woodland Martini is Served with Hand Cream
7
Tonic Water Syrups
This Tonic Syrup Was Developed for Experimentation with Tonic Water
6
Hoppy Citrus Kombuchas
Humm Kombucha's 'Hopped Grapefruit' Introduces a New Flavor Pairing
5
Artisanal Weight Management Drinks
The Shrub Drinks Drinking Vinegars are Refreshingly Cleansing
4
Six-Ingredient Gin Spirits
Willibald Farm Distillery Uses Few Botanicals in Its Barrel-Aged Gin
3
Non-Stop Live Music Nightclubs
The Piano Works' Musicians Take Requests from the Audience
2
All-Natural Cannabis Edible Collections
Zoots Offers a Wide Range of Medicated Edibles and Drinks
1
Spicy Cocktail Fruit Vinegars
The Blossom Vinegar Ginger Apple Pear Flavor is Tart and Sweet
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Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Non-Alcoholic Mocktail Launches
Molson Coors Taps Naked Life for its New Non-Alcoholic Expansion
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Bong-Shaped Vodka Bottles
Illadelph Vodka is a Premium Product in Uniquely Shaped Glassware
Ready-to-Sip Sparkling Aperitifs
The Spritz by Sazerac is Sweet, Bitter and Bubbly
Luxury Private Label Spirits
The Harvey Nichols Christmas Drinks Range 2023 is Holiday-Ready
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Unconventional RTD Cocktails
Barcelona's Las Jelly's is Creating a New Drinking Experience
Flask Phone Cases
Body Vodka Created a Take-Anywhere Transparent Flask Phone Case
Espresso Martini Perfumes
Blend No. 83 is the World's First Espresso Martini Eau de Parfum
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Fruit-Stand-Inspired Vodka Pop-Ups
Kylie Jenner’s Canned Vodka Soda will Host an Event in NYC
Alcoholic Boba Pearls
Boba POPS are Caviar-Sized Bubbles Filled with Flavored Liqueurs
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Bubbly Low-Calorie Mocktails
Maison Perrier Chic is a Luxe Alternative to Alcoholic Beverages
Fruity Mocktail Holiday Packs
Mingle Mocktails Launches a New Sparkler Pack for the Holidays
Film-Inspired Cocktail Experiences
Absolut Vodka Hosted a Wicked Cocktail Event in NYC
Alcohol Alternative Tinctures
Apothékary Launches the Limited-edition Free Spirit Minis Gift Set
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Fruity Vodka Crossover Drinks
Absolut® Introduces a New Ready-to-Drink Range with Ocean Spray
Ready-to-Serve Canned Mocktails
Mocktails Uniquely Crafted Makes Convenient Cocktail Alternatives
Jelly Sandal Pop-Ups
Melissa will Host a Vibrant 'Melissa Frizzante' Event in Paris
Japanese-Inspired Seltzer Launches
Suntory’s Unusual Your Usual Campaign is Authentically Quirky
Floral Champagne Pop-Ups
The Perrier-Jouët House of Wonder is an Ethereal Ode to Flowers
Cosmopolitan-Inspired Drinkware
The Absolut x Paris Hilton Cosmo Collection Shares All-Pink Styles
Festive Rose Gin Cocktails
Empress 1908 Introduces a Range of Elderflower Rose Gin Cocktails
Fruity Alcoholic Teas
Local Beverages Iced Tea Seltzers are Available in Five Distinct Flavors
Canned Flavored Wine Cocktails
The Minute Maid Spiked Flavored Wine Cocktails are Indulgent
Fizzy Vodka Crossover Cans
Absolut Vodka & Sprite Launches Across the UK in 12-Count Boxes
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Dopamine-Boosting Beverages
Illicit Elixirs are Non-Alcoholic, Caffeine-Free and Mood-Boosting
Bubbly Wine Alternatives
Proxies' Gold Crush is a Bright, Elegant Non-Alcoholic Beverage
Cannabis-Infused Sparkling Waters
Voila! Sparkling Waters Feature Five Refreshing Flavors
Indulgent Vodka Seltzers
PLAY HARD Seltzers Speak to a New Generation of Style & Flavor Seekers
Non-Alcoholic Liqueurs
Giffard Expands into Sober Curious Market with Four Non-Alcoholic Liqueurs
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Cocktail-Inspired Cannabis Refreshments
The Herb & Bloom Drinks Come in Three Tasty Flavors
Single-Serve Sparkling Wines
Wander + Ivy Packages 'Bubbles' in Patented 6.3-Ounce Glass Bottles
Fruity Cannabis Drinks
CQ Offers Thirst-Quenching Low-Dose Spritzers
Alcohol-Infused Whipped Creams
Whipped Fusion Launches Its Flagship Product, So Vanilla
Non-Alcoholic Cocktail Party Packs
SMASHD's Party All Day & Party All Night Packs are Replenishing
Cheeky Non-Alcoholic Cocktail Events
Mindful Drinking Fest Boasts the NO FUN Cocktail Competition
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Sensory-Rich Wine Experiences
Dancing is a Modern Wine Brand with a Striking Visual Aesthetic
Adaptogenic Craft Mocktails
Zero Proof by Recess Shares Cocktail Flavors Without the Alcohol
Informative Digital Beverage Labels
Pernod Ricard Launched a Packaging Initiative in Singapore
Non-Alcoholic Electrolyte Cocktails
SMASHD Captivated Millennials & Gen Z with Its Debut Campaign
Spicy-Sweet Glam Bars
The Sweet & Spicy Glam Bar Matches Bold Flavor with Hot Styles
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Summer-Inspired Sparkling Water Lines
Waterloo Sparkling Water Introduces Three New Flavors
Fruit-Forward Vodka Cocktails
The Squeezed Vodka Cocktails Come in Three Flavors
Alcohol Alternative Campaigns
Free AF's Campaign Normalizes Choosing Non-Alcoholic Cocktails
Cinnamon Sugar-Inspired Vodkas
Polar Ice Vodka & BeaverTails Collaborate on an Outrageous Flavor
Flavorful Vodka Seltzers
Playboy Ventures into Premium Vodka Seltzer Market with PLAY HARD
Festive Vodka Cocktails
VK Chocolate Orange is a Drinkable Take on a Classic Stocking Stuffer
Celebratory Non-Alcoholic Beverages
Le Fizz by Ghia Sweetens Special and Everyday Moments
Non-Alcoholic Canned Spritzes
Citizen Spritz's Alcohol-Free Cans Support Refreshment & Moderation
Low-Alc Canned Rosés
This Sparkling Rosé from sovi Combines Strawberry and Grapefruit Flavors
Espresso Martini Infusion Kits
This Espresso Martini Gift Set Supports Explorations with Flavor
Convenient Bar-Quality Cocktails
These New Moth Canned Cocktails Provide a Premium Pour
Flavorful Non-Alcoholic Beverages
Curious Elixirs Has Introduced the Curious No. 9
Festive Non-Alcoholic Apéritifs
De Soi's St. Moritz Mule Remixes the Classic Moscow Mule
Romantic Vodka Whipped Creams
Whipshots Strawberry Will Arrive This Month as a Limited-Edition
Citrusy Branded Spirit Cocktails
SKYY Vodka & Soda Comes in Two Flavor Options
Festive Instant Cocktail Mixes
Craftmix's Holiday Variety Pack Activates with Alcohol, Water & Ice
Fruity RTD Wine Spritz Cans
Social Lite Takes a Sip into Canned Wine with New Wine Spritz
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Cocktail-Inspired Wine Collections
Oliver Winery Launches Its New Signature Cocktail Collection
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
RTD No-Alcohol Cocktails
!MPROV Booze-Free Cocktails Take the Work Out of Mixing Quality Drinks
Paper Bottle-Packaged Cocktails
World of Zing Cocktails Come in the Frugalpac Frugal Bottle
Flavorful Pickleball Celebrations
Smirnoff SMASH Vodka Soda's Event Highlighted Unique Mashups
AI Party Planners
"The Generager" by Three Olives Vodka Launches Custom Party Themes & Concepts
Socialite-Approved Canned Cocktails
Sprinter Canned Vodka Soda is Sweetened with Fruit Juice
Alcohol-Free Canned Cocktails
J2O Mocktails Come in Three Delicious Flavors with Natural Infusions
Hard Soft Drink Refreshments
Bottlegreen Vodka Spritz Was Created with Edwards 1902
All-Natural Color-Changing Spirts
Unicorn Distillery Makes Transformative Vodka & Tequila
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Value-Conscious Bottled Cocktails
The Infusionist Bottled Cocktails are Only at ALDI for £8 Each
Effortless Non-Alcoholic Mixers
SodaStream Crafted Cocktail Mixers Elevate Drinks Made at Home
Premium Alcohol-Free Refreshments
Savyll Non-Alcoholic Cocktails are Arriving at Sainsbury's
Icy Caffeinated Alcohol Refreshments
WKD X Drinks Come in Two New Flavor Options
Non-Alcoholic Gift Sets
Mingle Mocktails Introduced a Vibrant Holiday Box
High-ABV Tailgate Drinks
Big Sipz's Tailgate Tour Shares a Taste of New Ready-to-Drink Flavors
Single-Serve Cosmo Cocktails
Tip Top's Cosmopolitan Cocktail Comes in a 100ml Can
Fruit-Forward Canned Cocktails
Smirnoff Smash Vodka Soda Comes in Four Flavors
Sparkling Water-Branded Holiday Lines
Bubly Canada & Michael Bublé Launch a Knitwear Collection
Alcohol-Free Craft Cocktails
Aplós Unveils its New Line of Non-Alcoholic Canned Cocktails
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
High-End Spirit Canned Drinks
The Cîroc Red Berry Sparkling Vodka Drink Adapts to Growing Demand
Effervescent Soft Pink Wines
The Cupiolo Prosecco Rosé is Perfect for Summertime Enjoyment
Canned Premium Vodka Cocktails
These Canned Cîroc Cocktails Come in Two Options
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Celebrative Cocktail Menus
Jade Yorkville Reigns Offers Festive Champagne-Based Cocktails
Alcohol-Infused Sorbets
Spiked Cocktail Sorbet Employs Nanoencapsulation Tech
Japanese Heritage Canned Cocktails
-196 Canned Cocktails Come in Two Flavors with a 6% ABV
Miami-Themed Anniversary Celebrations
Alchemysts Inc. Recently Marked Its Five-Year Milestone
New Year's Cannabis Gummies
Insa Champagne Drops Offer an Alternative to Alcohol This Holiday
Spent Grain Alcohol Products
These Zenso Alcoholic Beverages Have an Eco-Friendly Profile
Alcohol-Free Raspberry Rosés
Mingle Mocktails Sparkling Raspberry Rosé is Crisp and Dry
Blue Raspberry Martinis
Funkin Cocktails' Nitro Infused Martini Appeals to Adult Gen Z Drinkers
Pink Gin Advent Calendars
The Premium Pink Gin Advent Calendar Shares 12 Colorful Alcohol Samplers
Fruit-Forward Gin Liqueurs
These Penrhos Gin Liqueurs Come in Two Options in Aluminum Bottles
Martini-Inspired Mocktails
Mavrik Launched a Pair of Martini-Style Cocktails Without Alcohol
Zero-Proof THC Cocktails
Flyers' Sparkling THC Cocktails Reinvent Classics Like the Margarita
Craft Cocktail Lollipops
Melville Candy's Gourmet Cocktail Lollipops are Handcrafted
Bar-Quality Canned Martinis
Crystal Head is Sharing Its Own Take on Classic Cocktails
RTD Sparkling Mimosas
Darling Mimosa Makes Fizzy, Conveniently Canned Brunch Beverages
Ready-to-Pour Sparkling Cocktails
Via Carota Craft Cocktails' Sparkling Range is Ready to Sip
Aromatic French-Style Aperitifs
Botivo's First Limited-Edition Launch Pays Homage to Pastis
French Peach Liqueur Pop-Ups
Juliette Liqueur will Host an NYC Event with Bottle Engravings
Refreshed Natural Alcoholic Beverages
101 Cider House Marks Its Anniversary with a Rebranding
Imaginative Cocktail Menus
Dean & Nancy on 22's World of Dreams Menu Evokes Wonder & Exploration
Sparkling Dandelion Tonics
Nuisance Drinks' Damson & Dandelion Revisits Forgotten Ingredients
Decadent RTD Espresso Martinis
BrewDog's Chocolate Orange Espresso Martini is Canned
Whimsical Booze-Free Beverages
Everything But The Booze Sells Non-Alcoholic Mocktails in Cans
Extra-Tart Canned Vodka Drinks
Lemada Vodka Lemonade Comes in Two Flavor Options
Beignet-Inspired Vodka Products
Beignet Vodka Embodies the Cultural Essence of New Orleans
Non-Alcoholic Spritzers
Weekday Vibes Uses Dealcoholized Wine as a Base for Its Beverages
Italy-Inspired Refreshing Mixers
Mixly Cocktail Co. Take Your Taste Buds on a Vibrant Journey
Art-Covered Sparkling Wines
DESIDERIO N°1 Limited Edition Art Bottles Come in Six Styles
Festive Vodka Campaigns
Patrick Schwarzenegger is Ketel One's First-Ever Spirit Advisor
Sparkling Non-Alcoholic Wine Cocktails
The Nozeco Spritz Offers an Alcohol-Free Take on a Classic
Holiday-Ready Non-Alcoholic Mixers
Mixly Cocktail Co. Offers All-Natural, Non-Alcoholic Mixers
Ready-to-Pour Bottled Cocktails
These New Absolut Cocktails Come in Two Flavor Options
Easy Drinking Canned Cocktails
These New Shake Baby Shake Flavors Have a 3.4% ABV
Berry-Forward Non-Alcoholic Aperitifs
The Ghia Berry Non-Alcoholic Apéritif Has No Added Sugars
Vibrant Wine Alternatives
Kally Crafts Non-Alcoholic Drinks with Fruit, Botanicals & Verjus
Elegant Honeysuckle-Infused Spirits
Ette Spirits Has Introduced Flora Mella Honeysuckle Vodka
Zero-Proof Subscription Boxes
Raising the Bar's Boxes Boast Alcohol-Free Spirits, Mixers, and More
Alcohol-Inspired Food Flavorings
These Alcohol-Inspired Flavors Have a Delicious Profile
Aromatic Alcohol-Free Aperitifs
iessi's Bittersweet L'aperitivo is Unapologetically Alcohol-Free
Fruity Branded Liqueurs
WKD Launches the WKD Vibe Liqueurs in Five Tropical Variants
Martini-Inspired Candies
The Sugarfina x Chopin Collection Shares Cocktail-Themed Sweets
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Flexible Festive Cocktails
Everleaf x The Alchemist's Serves Can Be Sipped with or Without Alcohol
Artfully Downsized Martini Glasses
Chopin and Fferrone Launch the Ernestine Mini Martini Capsule
On-Demand Distilleries
Diistil Empowers Bartenders to Create Bespoke Distillates