The Spritz by Sazerac is Sweet, Bitter and Bubbly
Laura McQuarrie — May 9, 2024 — Lifestyle
References: sazerac & investorsobserver
The Spritz by Sazerac is a new ready-to-drink cocktail that's light, refreshing and sophisticated, offering the perfect balance of sweetness, bitterness and bubbles on the palate. Made with quality ingredients and offering just 80 calories per serving, The Spritz speaks to drinkers who crave guilt-free indulgence.
These sparkling aperitif beverages are being introduced to the world in varieties like Traditional with notes of mandarin orange and herbal liqueur; Limone with limoncello and hints of blood orange, grapefruit, carraway and orange blossom; and Hugo with elderflower, mint and lemon.
"We intentionally designed The Spritz with a sleek bottle shape, vivid colors, and innovative pop-top technology to stimulate the senses and be more than just a liquid in a can," says Lauren Selman, Director of Global Growth and Innovation at Sazerac.
These sparkling aperitif beverages are being introduced to the world in varieties like Traditional with notes of mandarin orange and herbal liqueur; Limone with limoncello and hints of blood orange, grapefruit, carraway and orange blossom; and Hugo with elderflower, mint and lemon.
"We intentionally designed The Spritz with a sleek bottle shape, vivid colors, and innovative pop-top technology to stimulate the senses and be more than just a liquid in a can," says Lauren Selman, Director of Global Growth and Innovation at Sazerac.
Trend Themes
1. Ready-to-sip Sparkling Aperitifs - Sparkling aperitif beverages offering a balance of sweetness, bitterness, and bubbles cater to consumers seeking guilt-free indulgence with innovative packaging designs to enhance sensory experiences.
2. Sophisticated RTD Cocktails - Sophisticated ready-to-drink cocktails like The Spritz by Sazerac, made with quality ingredients and low calorie counts, are redefining convenience and luxury in the beverage industry.
3. Innovative Flavor Combinations - Innovative flavor combinations in sparkling aperitifs, such as Traditional with mandarin orange and herbal liqueur or Limone with limoncello and hints of blood orange, open up possibilities for exciting new taste profiles in the market.
Industry Implications
1. Alcoholic Beverage - The introduction of ready-to-drink sparkling aperitifs like The Spritz by Sazerac disrupts the alcoholic beverage industry with a focus on premium, convenient and low-calorie offerings.
2. Packaging Design - Innovative packaging designs with features like pop-top technology and vibrant colors for sparkling aperitif beverages present opportunities for disruption and enhanced consumer engagement within the packaging design industry.
3. Flavor Innovation - The emergence of unique flavor combinations in sparkling aperitifs creates a space for flavor innovation in the beverage industry, leading to new product development and consumer interest in experimental taste profiles.
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