Dancing is a Modern Wine Brand with a Striking Visual Aesthetic
References: wearedancing
In the scenic Dry Creek Valley of Sonoma County, mother-daughter team Cynthia and Lauren Russell have launched Dancing — a modern wine brand that aims at celebrating life through multiple senses.
Dancing's approach to wine emphasizes accessibility and enjoyment as it strives to move away from the traditionally esoteric image of the wine industry. The modern wine brand's first product, a 2023 Rosé, reflects this philosophy. This limited-release wine is made from sustainably grown, hand-picked Primitivo grapes. The grapes have been harvested early to retain a vibrant and juicy character. With an alcohol content of 13.7%, the Rosé also vegan and gluten-free. The wine features a blush pink color and offers flavors of strawberry, watermelon, and floral notes, with a bright, creamy, and acidic profile suitable for various occasions.
Image Credit: Dancing
Dancing's approach to wine emphasizes accessibility and enjoyment as it strives to move away from the traditionally esoteric image of the wine industry. The modern wine brand's first product, a 2023 Rosé, reflects this philosophy. This limited-release wine is made from sustainably grown, hand-picked Primitivo grapes. The grapes have been harvested early to retain a vibrant and juicy character. With an alcohol content of 13.7%, the Rosé also vegan and gluten-free. The wine features a blush pink color and offers flavors of strawberry, watermelon, and floral notes, with a bright, creamy, and acidic profile suitable for various occasions.
Image Credit: Dancing
Trend Themes
1. Sensory-focused Wine Branding - This trend is characterized by wineries that integrate multi-sensory experiences to enhance the enjoyment of wine, breaking away from traditional wine presentation.
2. Sustainable Wine Production - Wineries are increasingly developing products from sustainably grown grapes, appealing to eco-conscious consumers who value environmental responsibility.
3. Inclusive Wine Offerings - Modern wine brands are producing vegan and gluten-free options, meeting the dietary preferences of a wider consumer base.
Industry Implications
1. Wine and Spirits - The wine industry sees innovation through wines that emphasize sensory experiences, eco-friendliness, and dietary inclusivity.
2. Sustainable Agriculture - Sustainable wine production leverages eco-friendly practices in grape cultivation, supporting the rise of environmentally conscious products.
3. Healthy Lifestyle Products - The market for vegan and gluten-free wine aligns with broader trends in health and wellness, offering new opportunities for product diversification.
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