These Penrhos Gin Liqueurs Come in Two Options in Aluminum Bottles
Michael Hemsworth — October 21, 2024 — Lifestyle
References: penrhosspirits & retailtimes
These Penrhos Gin Liqueurs are headed to the UK market from the artisan brand to provide consumers with a way to elevate their favorite cocktail recipes this fall and winter. The libations include the Rhubarb & Apple and the Blueberry Gin Liqueurs, which both come in 50cl aluminum bottles and have a 20% ABV. Priced at £18 per bottle, the products are positioned as being great for sipping neat, on the rocks, with sparkling wine, as an aperitif or in a fruit-forward cocktail recipe to add in additional sweetness.
Sales Director Harriet Evans commented on the Penrhos Gin Liqueurs saying, "Our blueberry liqueur was incredibly popular with customers, so we really wanted to bring it back, and just in time for Christmas! Our Rhubarb and Apple gins are a firm favourite too – that’s why we’ve brought out the two flavours together. Fruit liqueurs are so versatile and lighter than a classic gin spirit, so we hope they will appeal to gin lovers, cocktail lovers and fruit lovers alike!”
Sales Director Harriet Evans commented on the Penrhos Gin Liqueurs saying, "Our blueberry liqueur was incredibly popular with customers, so we really wanted to bring it back, and just in time for Christmas! Our Rhubarb and Apple gins are a firm favourite too – that’s why we’ve brought out the two flavours together. Fruit liqueurs are so versatile and lighter than a classic gin spirit, so we hope they will appeal to gin lovers, cocktail lovers and fruit lovers alike!”
Trend Themes
1. Sustainable Packaging - Aluminum bottles for gin liqueurs present an eco-friendly alternative to traditional glass containers, addressing consumer demand for sustainable packaging.
2. Seasonal Flavored Spirits - Launching fruit-forward gin liqueurs such as Rhubarb & Apple and Blueberry aligns with the trend of creating seasonally appropriate spirit offerings that cater to evolving consumer tastes.
3. Versatile Mixology Components - Gin liqueurs versatile enough to be sipped neat, mixed with sparkling wine, or incorporated into various cocktail recipes offer expansive mixology possibilities for both amateur and professional bartenders.
Industry Implications
1. Alcoholic Beverages - The introduction of fruit-forward gin liqueurs taps into the niche market of flavored spirits, a growing segment within the alcoholic beverages industry.
2. Packaging Solutions - Utilizing aluminum bottles for spirits highlights a shift towards more sustainable packaging solutions in the beverage industry, presenting new opportunities for innovation.
3. Horeca (hotels, Restaurants, Cafes) - Versatile gin liqueurs that can elevate a variety of cocktails or serve as stand-alone drinks open up new menu possibilities for establishments in the hospitality industry.
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