Sprinter Canned Vodka Soda is Sweetened with Fruit Juice
Michael Hemsworth — March 6, 2024 — Lifestyle
References: hypebeast
Sprinter canned vodka soda is a new product backed by Kylie Jenner that's crafted with flavor and formula in mind to help consumers elevate their drinking occasions this summer. The drink comes in with a 4.5% ABV and 100-calories and is naturally sweetened with fruit juice to give it an aromatic profile that's complex yet refreshing. The canned vodka sodas come in four flavors including Peach, Black Cherry, Lime and Grapefruit, which were created with the help of beverage expert Chandra Richter over the course of a year to ensure the best options.
Sprinter canned vodka soda will make its debut March 21, 2024 for consumers and fans alike to try out this spring or summer and comes in eight-can variety packs priced at $19.99.
Image Credit: Travis Rathbone, hypebeast
Sprinter canned vodka soda will make its debut March 21, 2024 for consumers and fans alike to try out this spring or summer and comes in eight-can variety packs priced at $19.99.
Image Credit: Travis Rathbone, hypebeast
Trend Themes
1. Fruit Juice-infused Alcoholic Beverages - Opportunity for brands to tap into the growing demand for naturally sweetened and aromatic alcoholic drinks like canned vodka sodas sweetened with fruit juice.
2. Celebrity-endorsed Beverage Brands - Potential for beverage companies to leverage celebrity partnerships like Kylie Jenner's endorsement to enhance brand visibility and appeal among consumers.
3. Seasonal Canned Drink Releases - Chance for companies to launch seasonal canned beverage collections like Sprinter vodka sodas to cater to changing consumer preferences and drinking occasions.
Industry Implications
1. Alcoholic Beverage - Alcoholic beverage industry can explore incorporating fruit juice-infused options to cater to consumers seeking unique and flavorful drink choices.
2. Marketing and Endorsement - Marketing agencies and brands can collaborate with celebrities for endorsing beverage products to enhance brand loyalty and attract a wider audience.
3. Beverage Packaging - Opportunity for packaging companies to innovate seasonal packaging solutions for canned drinks to meet the demand for variety and novelty in the market.
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