At Mace, Craft Cocktail Drinks are Misted to Add Gentle Flavors
Laura McQuarrie — April 3, 2017 — Lifestyle
References: macenewyork & experience.usatoday
Mace is New York City bar that specializes in serving creative craft cocktails.
Mace, its namesake drink, is an aromatic cocktail that's prepared with dill seed-infused Snow Leopard Vodka, Aperol, freshly pressed beet juice, orange acid and coconut syrup. To top off the unique beverage, bartenders lightly spritz the Mace cocktail with owner Nico de Soto’s own Mace Mist to add light notes of nutmeg and pepper.
Although the influence of foodie culture created an intense focus on flavors and ingredients these past few years, the beverage industry in particular is now looking to scent as a means of creating highly immersive experiences. Smell is often recognized as one of the most powerful senses to tap into, as it is processed by the same parts of the brain that handle the formation of emotions and memory.
Mace, its namesake drink, is an aromatic cocktail that's prepared with dill seed-infused Snow Leopard Vodka, Aperol, freshly pressed beet juice, orange acid and coconut syrup. To top off the unique beverage, bartenders lightly spritz the Mace cocktail with owner Nico de Soto’s own Mace Mist to add light notes of nutmeg and pepper.
Although the influence of foodie culture created an intense focus on flavors and ingredients these past few years, the beverage industry in particular is now looking to scent as a means of creating highly immersive experiences. Smell is often recognized as one of the most powerful senses to tap into, as it is processed by the same parts of the brain that handle the formation of emotions and memory.
Trend Themes
1. Scented Cocktails - Creating scented cocktails using fragrance mists offers an innovative way to enhance flavor and create immersive experiences.
2. Emotion-driven Experiences - Tapping into the power of scent in beverages allows for the creation of emotionally evocative experiences for consumers.
3. Integration of Foodie Culture - The integration of scent in cocktails reflects the ongoing influence of foodie culture and the desire for unique and sensory-rich experiences.
Industry Implications
1. Craft Cocktail Bars - Craft cocktail bars can leverage fragrance mists to differentiate their offerings and create a memorable and interactive customer experience.
2. Beverage Industry - The beverage industry can explore the use of scent to enhance flavors and create new avenues for product development and consumer engagement.
3. Hospitality and Events - The hospitality and events industry can incorporate scented cocktails to elevate guest experiences and leave a lasting impression.
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