Giffard Expands into Sober Curious Market with Four Non-Alcoholic Liqueurs
Grace Mahas — January 8, 2024 — Lifestyle
References: giffard
Giffard, a renowned French liqueur and syrup producer, is introducing its Non-Alcoholic Liqueur line in the U.S., featuring Elderflower, Ginger, Grapefruit, and Pineapple flavors. Each priced at $24.99, these offerings are initially available at Boisson, a non-alcoholic specialty shop. This launch addresses the growing demand for zero-proof spirits, highlighted by a significant sales increase in 2022.
Using traditional maceration techniques and a proprietary process, Giffard's non-alcoholic liqueurs maintain the essence of their alcoholic counterparts. The Elderflower variety offers a sophisticated floral and lychee blend, while the Ginger flavor provides a warm, spicy profile perfect for non-alcoholic mules. The Grapefruit liqueur, with its vibrant zest, is great for refreshing drinks, and the Pineapple option, combining fresh and candied pineapple, suits tropical cocktail alternatives.
Giffard's Non-Alcoholic Liqueurs aim to enhance non-alcoholic cocktail options, giving bartenders and enthusiasts sophisticated, quality choices for their creations. For more information, visit Giffard's website or follow @giffardusa on Instagram.
Using traditional maceration techniques and a proprietary process, Giffard's non-alcoholic liqueurs maintain the essence of their alcoholic counterparts. The Elderflower variety offers a sophisticated floral and lychee blend, while the Ginger flavor provides a warm, spicy profile perfect for non-alcoholic mules. The Grapefruit liqueur, with its vibrant zest, is great for refreshing drinks, and the Pineapple option, combining fresh and candied pineapple, suits tropical cocktail alternatives.
Giffard's Non-Alcoholic Liqueurs aim to enhance non-alcoholic cocktail options, giving bartenders and enthusiasts sophisticated, quality choices for their creations. For more information, visit Giffard's website or follow @giffardusa on Instagram.
Trend Themes
1. Zero-proof Spirits - The growing demand for zero-proof spirits is highlighted by a significant sales increase in 2022.
2. Non-alcoholic Cocktails - Giffard's Non-Alcoholic Liqueurs aim to enhance non-alcoholic cocktail options, giving bartenders and enthusiasts sophisticated, quality choices for their creations.
3. Sober Curious Market - Giffard expands into the sober curious market with its line of Non-Alcoholic Liqueurs, offering Elderflower, Ginger, Grapefruit, and Pineapple flavors.
Industry Implications
1. Beverage - Giffard's Non-Alcoholic Liqueurs tap into the growing demand for zero-proof spirits, providing bartenders and enthusiasts with sophisticated, quality choices for non-alcoholic cocktails.
2. Hospitality - The expansion of Giffard's Non-Alcoholic Liqueur line presents an opportunity for hospitality establishments to cater to the sober curious market by offering innovative non-alcoholic drink options.
3. Food & Beverage Retail - The launch of Giffard's Non-Alcoholic Liqueurs at Boisson, a non-alcoholic specialty shop, showcases the potential for retailers to capitalize on the rising trend of zero-proof spirits and provide consumers with a variety of premium options for non-alcoholic cocktails.
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