This Winery Introduced the World to a Wine Powder on April Fool's Day
Laura McQuarrie — April 4, 2017 — Unique
References: adweek
On April first, the Francis Ford Coppola Winery launched a video sharing a wine powder that makes it easy to enjoy wine anywhere, just by adding water. The winery claimed that the contents of the individual packets are so highly concentrated, they provide the perfect amount for a single glass serving.
The Diamond Collection Merlot may be just a prank product created for April Fool's Day, but it does speak to a consumer's desire for single-serve solutions for on-the-go flavor enhancement. In reality, there are products like this that truly exist. For instance, the Danish brewery TO Øl experimented with creating a craft beer in powdered form that is to be combined with an alcohol and sparkling water for enjoyment.
The Diamond Collection Merlot may be just a prank product created for April Fool's Day, but it does speak to a consumer's desire for single-serve solutions for on-the-go flavor enhancement. In reality, there are products like this that truly exist. For instance, the Danish brewery TO Øl experimented with creating a craft beer in powdered form that is to be combined with an alcohol and sparkling water for enjoyment.
Trend Themes
1. Single-serve Solutions - The consumer's desire for single-serve solutions for on-the-go flavor enhancement creates an opportunity for innovators to create convenience products that match their lifestyle.
2. Powdered Form Products - The popularity of powdered form products such as wine and beer creates a space for entrepreneur product development for convenience and novelty.
3. Concentrated Products - The high concentrate and smaller portions of these powdered wine packets highlight an opportunity for product development of highly concentrated and portable beverages.
Industry Implications
1. Alcohol and Beverage Industry - With consumers' willingness to try new products, this trend can create opportunities for the beverage industry to develop new product lines that are innovative and portable.
2. Convenience Products Industry - The single-serve and concentrated product trend of powdered form wine and beer creates opportunities for the convenience product industry to create practical and innovative products for on-the-go consumption.
3. Craft Brewery Industry - The experimentation of craft brewing and highly concentrated products like powdered beer opens up opportunities for the craft brewery industry to continue to push the boundaries and develop new products that targe the lifestyle of their consumers.
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