Smirnoff Smash Vodka Soda Comes in Four Flavors
Michael Hemsworth — February 10, 2024 — Lifestyle
Smirnoff Smash Vodka Soda is the latest addition to the brand's product portfolio that's formulated with flavor and convenience in mind to help consumers access high-quality cocktails at their leisure. The ready-to-drink canned refreshments come in at 100-calories per serving, and come in four flavors including Pineapple Orange, Watermelon Lime, Strawberry Dragon Fruit and Raspberry Peach. The drinks are making their debut now in the US market to position them competitively ahead of the warm weather season and have a 4.5% ABV.
SVP Rum and Vodka at Diageo Julie Yufe spoke on the Smirnoff Smash Vodka Soda saying, "Our new Smirnoff Smash Vodka Soda continues the legacy of unparalleled flavour innovation…Smirnoff brings people together to share delicious cocktails and Smirnoff SMASH Vodka Soda is here to champion that same spirit.”
SVP Rum and Vodka at Diageo Julie Yufe spoke on the Smirnoff Smash Vodka Soda saying, "Our new Smirnoff Smash Vodka Soda continues the legacy of unparalleled flavour innovation…Smirnoff brings people together to share delicious cocktails and Smirnoff SMASH Vodka Soda is here to champion that same spirit.”
Trend Themes
1. Fruit-forward Canned Cocktails - Ready-to-drink canned cocktails with fruity flavors offer convenience and high-quality refreshments.
2. 100-calorie Serving - Low-calorie canned cocktails cater to health-conscious consumers looking for flavorful beverage options.
3. Flavor Innovation - Smirnoff Smash Vodka Soda introduces new flavors like Pineapple Orange and Strawberry Dragon Fruit to the ready-to-drink market.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the rising demand for canned cocktails with innovative flavor combinations.
2. Alcohol Industry - The alcohol industry can take advantage of the trend towards convenient, low-calorie beverages without compromising on taste.
3. Ready-to-drink Industry - The ready-to-drink industry has an opportunity to expand its market share by offering unique and refreshing canned cocktail options.
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