Lemada Vodka Lemonade Comes in Two Flavor Options
Michael Hemsworth — June 21, 2024 — Lifestyle
References: markanthonyintl & foodbev
The Lemada vodka lemonade has been introduced by Mark Anthony Brands UK as a new ready-to-drink (RTD) alcohol product crafted with taste and quality in mind to help shake things up in the industry.
The canned alcohol product is crafted with real lemon juice with no artificial sweeteners and 100% natural flavors in every 250ml can. Featuring a 4% ABV, the drink is crafted with triple-distilled vodka and has an effervescent lemon flavor to make it decidedly refreshing. The drink is making its debut in the UK at Sainsbury's and Amazon in Tangy Lemon and Juicy Raspberry flavors.
Europe MD at Mark Anthony Brands UK Richard Ingram spoke on the Lemada vodka lemonade saying, "We’ve been lemon obsessed for the past year dreaming up a Lemada world. So we are thrilled to introduce Lemada to the UK and kick-start customers’ summer with a truly unique, premium and refreshing vodka lemonade option."
The canned alcohol product is crafted with real lemon juice with no artificial sweeteners and 100% natural flavors in every 250ml can. Featuring a 4% ABV, the drink is crafted with triple-distilled vodka and has an effervescent lemon flavor to make it decidedly refreshing. The drink is making its debut in the UK at Sainsbury's and Amazon in Tangy Lemon and Juicy Raspberry flavors.
Europe MD at Mark Anthony Brands UK Richard Ingram spoke on the Lemada vodka lemonade saying, "We’ve been lemon obsessed for the past year dreaming up a Lemada world. So we are thrilled to introduce Lemada to the UK and kick-start customers’ summer with a truly unique, premium and refreshing vodka lemonade option."
Trend Themes
1. Natural-flavor Alcoholic Beverages - Introducing real lemon juice and 100% natural flavors sets a standard for high-quality, health-conscious alcoholic drinks.
2. Low-abv Ready-to-drink Cocktails - Ready-to-drink cocktails with a lower alcohol content provide consumers with a refreshing, more moderate drinking option.
3. Effervescent Alcoholic Sips - Effervescent, sparkling alcoholic beverages appeal to consumers looking for a crisp and bubbly drinking experience.
Industry Implications
1. Beverage Manufacturing - Crafting beverages with natural ingredients and no artificial sweeteners is reshaping consumer expectations for quality alcohol products.
2. Retail Distribution - Offering unique, premium RTD alcoholic drinks in major retail outlets like Sainsbury's and Amazon enhances accessibility and convenience for consumers.
3. Alcoholic Beverage Innovation - Innovative twist on traditional vodka lemonades with distinct, natural flavors creates new market segments in the alcoholic beverage industry.
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