Watsons Bay Boutique Hotel Created a Luxurious Space to Watch Surfing
Riley von Niessen — April 12, 2017 — World
References: watsonsbayhotel.au & broadsheet.au
Watsons Bay Boutique Hotel, an Australian 4-star resort, teamed up with the Australian Open of Surfing to create a free to enter pop-up beach bar. The event was open for nine days, to give patrons the chance to watch competitions from balconies equipped with lawn chairs, refreshing cocktails, and more.
The pop-up beach bar stayed true to the Watsons Bay Boutique Hotel's branding, as it made use of white and blue stripes on its large umbrellas, and a "beach-shack vibe." Although the surfing competition provided a lot of entertainment for attendees, the pop-up beach bar also featured DJs, relaxing acoustic guitar performances, and even yoga classes in the morning. In addition to an impressive cocktail selection, fresh seafood dishes like Hawaiian poke were also available.
The pop-up beach bar stayed true to the Watsons Bay Boutique Hotel's branding, as it made use of white and blue stripes on its large umbrellas, and a "beach-shack vibe." Although the surfing competition provided a lot of entertainment for attendees, the pop-up beach bar also featured DJs, relaxing acoustic guitar performances, and even yoga classes in the morning. In addition to an impressive cocktail selection, fresh seafood dishes like Hawaiian poke were also available.
Trend Themes
1. Pop-up Experiences - Opportunity to create temporary, immersive and unique experiences for customers.
2. Collaborative Marketing - Leveraging partnerships with events or organizations to promote products and services.
3. Experiential Hospitality - Enhancing the guest experience through interactive and immersive offerings.
Industry Implications
1. Hospitality - Hotels and resorts can create pop-up experiences to attract guests and differentiate themselves.
2. Event Planning - Event planners can collaborate with venues to create memorable pop-up experiences for attendees.
3. Food and Beverage - Restaurants and bars can offer pop-up experiences to introduce new menus or promote their brand.
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