City Social's 'Mirage' is the World's First Augmented Reality Cocktail Menu
Laura McQuarrie — April 26, 2017 — Lifestyle
References: londonlovesbusiness & thespiritsbusiness
City Social is a restaurant and bar that will soon be launching 'Mirage,' the world's first augmented reality cocktail menu.
After choosing and being served a drink off of the menu, guests will have the opportunity to see their selected drink in a new light with augmented reality technology. Through the lens of a mobile screen and Mirage, patrons will be able to see their drink come to life before their eyes with artwork and animations inspired by the theme of "art through the ages" and influential iconic artists, from Vincent van Gogh to Banksy.
Drinks on the cocktail menu include options like 'Sashay,' which captures the essence of the distinctive Art Nouveau movement, and 'Dogstone Brew,' which comes to life through augmented reality with hot air balloons and imagery that reminds of Monty Python's style.
After choosing and being served a drink off of the menu, guests will have the opportunity to see their selected drink in a new light with augmented reality technology. Through the lens of a mobile screen and Mirage, patrons will be able to see their drink come to life before their eyes with artwork and animations inspired by the theme of "art through the ages" and influential iconic artists, from Vincent van Gogh to Banksy.
Drinks on the cocktail menu include options like 'Sashay,' which captures the essence of the distinctive Art Nouveau movement, and 'Dogstone Brew,' which comes to life through augmented reality with hot air balloons and imagery that reminds of Monty Python's style.
Trend Themes
1. Augmented Reality in Menus - There is an opportunity for restaurants and bars to incorporate augmented reality technology into their menus, enhancing the customer experience and creating unique and interactive presentations of food and drink.
2. Art-inspired Augmented Reality - Integrating augmented reality with the theme of art allows for immersive and visually stunning experiences, bringing iconic artists and artistic movements to life in unexpected ways, presenting disruptive innovation opportunities in the art and entertainment industries.
3. Personalized Augmented Reality Experiences - By utilizing augmented reality in cocktail menus, establishments can offer personalized experiences tailored to each guest's drink selection, providing a novel way to engage customers and differentiate from competitors.
Industry Implications
1. Hospitality - The hospitality industry can leverage augmented reality cocktail menus to enhance customer satisfaction, create memorable experiences, and attract new customers.
2. Art and Entertainment - The art and entertainment industries have an opportunity to explore new forms of artistic expression and interactive experiences by integrating augmented reality into their offerings, opening up avenues for disruptive innovation.
3. Food and Beverage - The food and beverage industry can adopt augmented reality cocktail menus to elevate their branding, engage customers in a unique way, and foster innovation in the presentation of beverages.
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