WKD X Drinks Come in Two New Flavor Options
Michael Hemsworth — October 25, 2024 — Lifestyle
References: wkd & scottishgrocer
The WKD X drinks range has been expanded by the brand to include two new flavors to help satisfy increasing demand for alcoholic energy refreshments. The drinks come in 500ml cans in the new Citrus Ice and Purple Grape flavors that each come in with a 7% ABV thanks to the use of three-times-distilled vodka in the recipe. The drinks are priced at £2.99 and are expected to be a hit amongst Gen Z consumers of legal drinking age who have shown particular interest in the beverage range in the UK.
Head of Brand at SHS Drinks Alison Greay commented on the new WKD X drinks flavors saying, "Consumers are well versed in mixing alcoholic drinks with energy drink but WKD X delivers the convenience of a pre-mixed format from a nationally recognised brand that’s known and loved. The further expansion of WKD X to five variants, with the addition of new Purple Grape and Citrus Ice flavours, emphasises conclusively both our commitment to the range and consumers’ overwhelmingly positive reaction to developments so far."
Head of Brand at SHS Drinks Alison Greay commented on the new WKD X drinks flavors saying, "Consumers are well versed in mixing alcoholic drinks with energy drink but WKD X delivers the convenience of a pre-mixed format from a nationally recognised brand that’s known and loved. The further expansion of WKD X to five variants, with the addition of new Purple Grape and Citrus Ice flavours, emphasises conclusively both our commitment to the range and consumers’ overwhelmingly positive reaction to developments so far."
Trend Themes
1. Alcoholic Energy Drinks - The fusion of alcohol and energy drinks is gaining traction, driven by consumer demand for convenient, pre-mixed beverages.
2. Flavor Innovations in Alcohol - Continuous introduction of novel flavors like Citrus Ice and Purple Grape is capturing the interest of a diverse consumer base.
3. Premium Distilled Vodka Blends - High-quality, three-times-distilled vodka in ready-to-drink products highlights the industry's move towards premiumization.
Industry Implications
1. Alcohol Beverages - The alcohol beverage sector is expanding with innovative products that combine different drink categories to meet evolving tastes.
2. Energy Drinks - The energy drink market is intersecting with alcohol beverages, creating new growth opportunities within hybrid drink offerings.
3. Convenience Foods and Beverages - Convenience-focused beverages like pre-mixed alcoholic drinks cater to the fast-paced lifestyle of modern consumers, particularly younger demographics.
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