The PicoBrew PicoStill Lets Consumers Distill Their Own Spirits
References: kickstarter & cnet
The craft alcohol movement has gotten consumers more interested in finding niche beers and liquors from small, hyperlocal brewers and distilleries, but the PicoBrew PicoStill takes that concept to the extreme. With the new attachment to the Pico C, the popular at-home brewing system from the technological brewing company, consumers can create spirits right in their kitchen.
It's important to note that distilling spirits is illegal in the US without a license, but the PicoBrew PicoStill can make more than just liquor. It is also capable of extracting hop oils or distilling water. Hop oils in particular can be valuable in brewing beer, as they allow DIY brewers to focus in on the specific hop flavors that they're interested in rather than including the full array through the typical brewing process.
It's important to note that distilling spirits is illegal in the US without a license, but the PicoBrew PicoStill can make more than just liquor. It is also capable of extracting hop oils or distilling water. Hop oils in particular can be valuable in brewing beer, as they allow DIY brewers to focus in on the specific hop flavors that they're interested in rather than including the full array through the typical brewing process.
Trend Themes
1. Craft Alcohol Movement - The craft alcohol movement has created a demand for niche beer and liquor experiences, opening opportunities for small, hyperlocal brewers and distilleries to thrive.
2. At-home Distilling - The PicoBrew PicoStill attachment allows consumers to distill their own spirits in their kitchen, providing a disruptive innovation in the liquor industry.
3. Hop Oil Extraction - Extracting hop oils with the PicoBrew PicoStill enables DIY brewers to have control over specific hop flavors in their homemade beers, presenting a disruptive innovation in the brewing industry.
Industry Implications
1. Brewing - The PicoBrew PicoStill attachment offers a disruptive innovation opportunity for microbreweries and homebrewers to expand their product offerings by venturing into at-home distilling.
2. Distilling - The PicoBrew PicoStill presents a disruptive innovation opportunity for distilleries to tap into the at-home market by offering a compact and user-friendly distilling solution.
3. Home Appliance - The PicoBrew PicoStill attachment provides a disruptive innovation opportunity for home appliance manufacturers to create more versatile and multi-functional brewing systems that cater to consumers' desire for customization and experimentation.
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