Recent years have seen a surge of creativity and ingenuity within the realm of beverages, redefining the way we quench our thirst and indulge our taste buds. This list of drinking trends exemplifies how brands deliver products that resonate with today's discerning consumers.
One example comes from Niche Cocktails, which has broadened its ready-to-drink (RTD) cocktail selection with two enticing additions, ideal for both discerning drinkers and cocktail enthusiasts seeking convenience. The latest offerings comprise the Strawberry Daiquiri and Negroni, boasting ABVs of 8% and 14% respectively.
Alternatively, Kylie Minogue's 0% Sparkling Rosé Wine Alternative is crafted with an elegant, flavorful, fresh taste profile that does not invite hangovers. This non-alcoholic wine reflects the celebrity's dedication to providing delicious and flavorful non-alcoholic offerings to consumers.
Top 100 Drinking Trends in March
100
Seasonal Mochi Ball Drinks
Starbucks Japan Just Added a New Hanami Dango Frappuccino for Spring
99
Flavourful Luxe Scotch Whiskies
The Balvenie Reintroduces Its Portwood 21 Year Old
98
Cold Brew Horchata Lattes
Beekeeper x Taco Bell Collaborated on a Limited-Edition RTD Latte
97
Adaptogenic Mushroom Beverages
Melting Forest Makes Sparkling Mushroom Energy Drinks
96
Blueberry-Flavored Lemon Waters
The Water Brand Lemon Perfect Has 3 New Flavors
95
Spring-Ready Coffee Launches
Starbucks Ushers in Spring with New and Returning Seasonal Coffee
94
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
93
Naturally Blue Absinthe Spirits
Absinthia Absinthe Bleue Features a Color-Changing Ingredient
92
Hydrating Electrolyte Coffees
Loco Coffee Offers a Coconut Water Cold Brew with Electrolytes
91
Sitcom-Themed Coffee Beans
Scott Patterson of Gilmore Girls Helped Create a Luke’s Diner Blend
90
Cold Brew Coffee Rebrands
'Robot Foods' Redesigned Cold Brew Packaging for FITCH with 'Here&Now'
89
Functional Prebiotic Soda Lines
Health-Ade Launches the SunSip Carbonated Beverages
88
Artisan Whiskey Collections
Diageo's Spirited Xchange Collection is Curated and Rare
87
Fizzy Vodka Crossover Cans
Absolut Vodka & Sprite Launches Across the UK in 12-Count Boxes
86
Cheeky Electrolyte Drink Mixes
Liquid Death Debuts the Death Dust Electrolyte Recovery Drink Mix
85
Bespoke Blended Fruit Drinks
Starbucks Japan Just Unveiled Its New My Fruit Frappuccino Line
84
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
83
Delicious THC-Infused Seltzer
Triple Offers Consumers a Novel Social Beverage Experience
82
Superfood-Powered Coffee Product
BareOrganics Boasts a Range of Organic Superfood Coffees
81
Ultra-Effective Water Filter Bottles
LifeStraw's Pocket-Size Peak Solo Filter Has New Colorways
80
Hot Coffee Protein Packs
Magnum Nutraceuticals Launches ÄRA, a New Coffee Protein Innovation
79
Black Cherry Sparkling Waters
Trader Joe's Black Cherry Vanilla Sparkling Water Just Dropped
78
Kratom Functional Beverages
Mitra9 is Expanding its Beverage Line in the United States
77
Pink Cherry Blossom Beverages
Godiva Japan Has a New Chocolixer Cherry Blossom Full Bloom Lineup
76
Ready-to-Drink Canned Shandy's
Foster’s Proper Shandy Has a 3% ABV for Relaxed Enjoyment
75
Crisp Low-Calorie Lagers
Hero95 is a Low-Carb Beer Brewed for Active Lifestyles
74
Take-Anywhere Vacation Cocktails
These New Malibu RTS Cocktails Come in Portable Tetra Packs
73
Racing Alcohol-Free Beer Collabs
Peroni Nastro Azzurro 0.0% and Scuderia Ferrari Join Forces
72
Non-Traditional Valentine's Wines
19 Crimes' Valentine's Wine Bottle Celebrates All Relationships
71
High-Protein Weight Loss Shakes
PROTALITY Supports Weight Loss and Feeds Muscles
70
Mixology-Informed Canned Cocktails
Niche Cocktails Introduced Two New Flavors for its RTD Range
69
Reality Dating Show Wines
Netflix & Cupcake Vineyards Collaborated on Love Is Wine Chardonnay
68
Banana Bergamot Sparkling Waters
Aura Bora's Flavor of the Month Unites Tart Citrus & Ripe Fruit
67
Canadian Beer Train Debuts
The Coors Light Chill Train Brings Prizes to Toronto for the Big Game
66
Romantic Pink Foam Beverages
Each of Dutch Bros' New Dutch Luv Beverages Feature a Pink Soft Top
65
Robotic Coffee Waiters
The Second Cup Coffee Company's Mozo Robot Will Debut at its Beirut Store
64
Sparkling THC Seltzers
The 'Driftee' Range Of Seltzers Are Free Of Alcohol, Sugar and Guilt
63
Celebratory Cocktail Couple Kits
Simply Spiked Limeade Pickup Lime Kits Come with Candles and More
62
Pork-Flavored Savory Lattes
Starbucks Reserve Shanghai Roastery is Serving a Lucky Savory Latte
61
Tequila Seltzer Fiesta Packs
High Noon Tequila Seltzer Debuts the New High Noon Fiesta Pack
60
Sicilian Salt-Infused Beers
Birra Moretti Sale di Mare is Medium-Bodied with a 4.8% ABV
59
Refreshing Low-Calorie Mocktails
Joyburst Mocktails Offers a Range of Non-alcoholic Indulgences
58
Creamy Strawberry Puree Drinks
Starbucks Has a New Chocolate-Covered Strawberry Crème Frappuccino
57
Cocktail-Inspired Malt Beverages
Captain Morgan Sliced Takes Cues from Classic Cocktail Recipes
56
Co-Branded Conversation Cards
Baileys Chocolate Liqueur & The Skin Deep Created Connection Cards
55
Beverage Brand Music Contests
White Claw is Giving Canadians the Chance to Perform at AltiTunes
54
Unabashedly Traditional Lagers
This Delectable Lager is Designed For Year-Round Enjoyment
53
Ready-to-Drink Coffee Products
Pop & Bottle Offers a Super Concentrate Pack for Hot or Cold Coffee
52
Cask-Matured Gin Spirits
The Islay Cask Matured Gin Range Shares Innovations from The Botanist
51
Sparkling Raspberry Peach Beverages
Introducing CELSIUS’® Newest Flavor, Sparkling Raspberry Peach
50
Band-Backed Non-Alcoholic Beers
Kittie and We Are PIGS Launch the New KittiePIG Non-Alcoholic Beer
49
Multi-Serve Immunity Beverages
Mon Fe Fo's Multi-Serve Bundle Features Ginger and Turmeric Blends
48
Fruit-Forward Canned Cocktails
Smirnoff Smash Vodka Soda Comes in Four Flavors
47
Valentine's Day Boba Lineups
Krak Boba’s '14 Days of Love' Celebrates Its Most Romantic Drinks
46
Ginger Chamomile Sparkling Beverages
HealTea Offers a Range of Better-for-You Soda Alternatives
45
Branded Ready-to-Pour Cocktails
These Diageo Ready-to-Serve Cocktails Come in Three Options
44
Tart Rhubarb Kombuchas
Tomlinson's Forced Rhubarb Kombucha Uses a Plant Harvested by Candlelight
43
Elevated Negroni Cocktails
Aviation's ‘Upgraded Negroni’ Puts a Fresh Twist On a Classic Aperitif
42
Organic Green Juice Beverages
This Organic Cold Pressed Green Juice Beverage Full of Vitamins
41
Canned Premium Vodka Cocktails
These Canned Cîroc Cocktails Come in Two Options
40
Frozen Lemonade Pouches
Scoot Frozen Lemonade Provides Cooling Refreshment with Every Sip
39
Zesty Vanilla Energy Drinks
Monster Adds a New 'Orange Dreamsicle' Flavor to the Reserve Range
38
Dank Non-Alcoholic IPAs
This West Coast IPA is High In Flavor and Devoid Of Alcohol
37
Organic Soy Milk Beverages
This Organic Non-Dairy Soy Beverage is a Dairy-Free Alternative
36
Balanced Lime-Flavored Margaritas
Pernod Ricard UK Launches the Altos Classic Lime Margarita
35
Birthday Cake-Flavored Liqueurs
Sugarlands Sippin' Creams Birthday Cake Has a 20% ABV
34
Japanese Heritage Canned Cocktails
-196 Canned Cocktails Come in Two Flavors with a 6% ABV
33
RTD Brew Coffee Products
Emmi Enters Joint Venture with Equator Coffees
32
Sulfites-Eliminating Portable Wine Accessories
Ullo Launches Uno Wine Purifying Wands
31
Low-ABV Dark Lagers
This Mexican Dark Lager Offers a Cozy Wintertime Drinking Experience
30
Refreshing Cannabis Waters
Delta Cannabis Water Aims to Redefine Cannabis Consumption
29
Ready-to-Pour Mixologist Cocktails
On The Rocks Strawberry Daiquiri Comes in Three Sizes
28
Hybrid Cask-Aged Whiskeys
The Glenlivet Rum and Bourbon Fusion Cask is a First for the Category
27
Spring-Themed Fruit Wines
Echo Falls Fruit Fusion Watermelon & Kiwi is Flavorful and Easy to Sip
26
Olive-Infused Vanilla Cream Coffees
Starbucks Canada's Launched Two New Oleato Beverages
25
Rescued Fruit Spirits
Trash & Treasure Spirits Get Flavor from Creatively Repurposed Ingredients
24
Alcohol-Free Fundraiser Challenges
Dry Feb Helps to Raise Funds for the American Cancer Society
23
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
22
Chocolate Coconut Waters
Cocobella's Chocolate Coconut Water is Guilt-Free Indulgence
21
Lively Seven-Ingredient Juices
Trader Joe's Power of Seven Features a Bold Red Color
20
Rapper-Backed RTD Cocktails
Snoop Dogg and Dr. Dre Team Up to Launch the New RTD Cocktails
19
Aromatic Artisan-Quality Spiced Rums
19 Crimes Spiced Rum Boasts Tropical Fruit Flavors
18
Mediterranean-Inspired Vodkas
CÎROC Limonata Has Tangy Citrus and Italian Lemon Notes
17
Beverage Manufacturing Agreements
Flow Beverage Corp. Partners with Biosteel Sports Inc.
16
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
15
Approachable Sparkling Wines
Wha Gwan Glidin Comes Packaged in Beer Bottles
14
Authentic Handcrafted Agave Tequilas
Casa Rayos Tequila is Made in Jalisco, Mexico with 100% Agave
13
Celebrity-Backed Wine Alternatives
Kylie Minogue Wines Launches the Kylie 0% Sparkling Rosé
12
Scotch-Style American Whiskeys
Bulleit American Single Malt Uses Malted Barley Over Corn or Rye
11
Laid-Back Australian-Inspired Bars
Electric Bill Recently Opened Its Doors on Toronto's Bloor St.
10
Vintage Bulk-Style Wines
Costco Is Selling An Extra-Large 3-Liter Bottle Of Blended Wine
9
Effervescent Light Ciders
This Cider Collection is Packed With Flavor & Refreshingly Crisp Texture
8
Valentine's Day Cold Brews
Playa Bowls Has a New White Chocolate Raspberry Sweet Cream Cold Brew
7
Golden Caribbean Rum Blends
Rolling Fork Unveils the New Small-Batch Rum, 'Heart of Gold'
6
Artisanal Cold Brew Jugs
Later Days Coffee Co's Cold Brew is a Ready-to-Drink Multi-Serve Product
5
Booze-Free Fusion Beers
This Weizen Radler Beer is Totally Devoid Of Alcohol Content
4
Supportive Sobriety Apps
'Sober' Guides Individuals on Their Sobriety Journey
3
Darkly Romantic Offerings
Kraken Rum & Holy Chic Los Angeles Debut Beast’s Desolate Rose Bundle
2
Patiently Brewed Premium Lagers
This Beer Benefits From a 'Low and Slow' Fermentation Approach
1
Botanically Boosted Juniper Sours
This Cocktail Uses ‘Aviation Gin’ As Its Foundational Ingredient
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Infrared Monitoring Smart Rings
The 'Velia' Smart Ring Uses Senbiosys Technology and a Smart App
Celebratory Sakura Cafe Products
The Starbucks Japan Sakura Collection Kicks Off Hanami Season
Seasonal Mochi Ball Drinks
Starbucks Japan Just Added a New Hanami Dango Frappuccino for Spring
Outer Space-Inspired Energy Drinks
The Celsius Space Vibe Collection Has Three Flavors
Functional Prebiotic Soda Lines
Health-Ade Launches the SunSip Carbonated Beverages
Wellness Tincture Mocktails
Apothékary's Mocktail Magic Recipes Offer Alcohol Alternatives
Opulent Smoking Accessories
THORNE Highlights Its Jewelry and Smoking Accessories
Fizzy Vodka Crossover Cans
Absolut Vodka & Sprite Launches Across the UK in 12-Count Boxes
Cheeky Electrolyte Drink Mixes
Liquid Death Debuts the Death Dust Electrolyte Recovery Drink Mix
Springtime Sakura Dessert Drinks
Starbucks Sakura Matcha with Sakura Jelly is Arriving in Japan
Affordable Clinically Effective Skincare
Naturium Launches Exclusively at Shoppers Drug Mart
Rapper-Approved Sparkling Drinks
SYPS Fizzy Water is Arriving Exclusively at Iceland in the UK
Nourishing Kava Drinks
Botanic Tonics Boasts the feel free® CLASSIC Tonic
Actor-Approved Coffee Companies
happy coffee Comes in Three Roasts in Several Formats
Black Cherry Sparkling Waters
Trader Joe's Black Cherry Vanilla Sparkling Water Just Dropped
Functional Reishi-Powered Refreshments
REBBL Revive Reishi Vanilla Has 200mg of Mushroom Extract
Manhattan-Based Curated Cannabis Retailers
Culture House Opens a Cannabis Dispensary in Manhattan
Crisp Low-Calorie Lagers
Hero95 is a Low-Carb Beer Brewed for Active Lifestyles
Take-Anywhere Vacation Cocktails
These New Malibu RTS Cocktails Come in Portable Tetra Packs
Racing Alcohol-Free Beer Collabs
Peroni Nastro Azzurro 0.0% and Scuderia Ferrari Join Forces
Non-Traditional Valentine's Wines
19 Crimes' Valentine's Wine Bottle Celebrates All Relationships
Intimacy-Enhancing Cannabis Gummies
These Lavinia THC Gummies Come in Two Options
Dosable THC Beverages
Major Minis are Ready to Be Taken as a Shot or Used for Micro-Dosing
Extra-Creamy Oat-Based Beverages
Oatly Bio Barista Has a Vegan-Friendly Recipe
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Reality Dating Show Wines
Netflix & Cupcake Vineyards Collaborated on Love Is Wine Chardonnay
Ready-to-Pour Starry Margaritas
The Astral Margarita is a Bartender-Quality Cocktail in a Bottle
Flexible Multitasking Robots
The KettyBot Pro Supports Personalized Customer Experiences
Celebratory Cocktail Couple Kits
Simply Spiked Limeade Pickup Lime Kits Come with Candles and More
Sparkling THC Seltzers
The 'Driftee' Range Of Seltzers Are Free Of Alcohol, Sugar and Guilt
Tequila Seltzer Fiesta Packs
High Noon Tequila Seltzer Debuts the New High Noon Fiesta Pack
Bookstore Wine Shops
New York's Bibliotheque Offers Rare Books and Great Wine
Valentine’s Day-Inspired Cannabis Products
Incredibles Launches the Exclusive 50 Shades of Grape
Romantic Blended Shakes
Sonic Debuts the Chocolate Covered Strawberry Shake for Valentine's Day
Creamy Strawberry Puree Drinks
Starbucks Has a New Chocolate-Covered Strawberry Crème Frappuccino
Water-Purifying Coffee Makers
The Aqua Optima Aurora Coffee Has a Three-in-One Functionality
Co-Branded Conversation Cards
Baileys Chocolate Liqueur & The Skin Deep Created Connection Cards
Reusable Packaging Sparkling Waters
PATH Sparkling Flavored Water Comes in Aluminum Bottles
Cask-Matured Gin Spirits
The Islay Cask Matured Gin Range Shares Innovations from The Botanist
Sustainable Canned Airline Wines
Spanish Brand Zeena Launches on Air Europa's In-Flight Menu
Collaboration Coffee Capsule Collections
Houseplant Coffee by Cometeer Comes in Two Roasts
Pod-Based Supplements
Superblends by Blueshift Revolutionizes Drinkable Supplements
Band-Backed Non-Alcoholic Beers
Kittie and We Are PIGS Launch the New KittiePIG Non-Alcoholic Beer
AI Mental Health Assistants
Yuna is an AI App Trained in Therapeutic Best Practices
Fruit-Forward Canned Cocktails
Smirnoff Smash Vodka Soda Comes in Four Flavors
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Elevated Negroni Cocktails
Aviation's ‘Upgraded Negroni’ Puts a Fresh Twist On a Classic Aperitif
Racecar Team Drink Sponsorships
Fitness Drink 'CELSIUS' is Partnering With the Ferrari F1 Team
Canned Premium Vodka Cocktails
These Canned Cîroc Cocktails Come in Two Options
Dank Non-Alcoholic IPAs
This West Coast IPA is High In Flavor and Devoid Of Alcohol
Balanced Lime-Flavored Margaritas
Pernod Ricard UK Launches the Altos Classic Lime Margarita
Japanese Heritage Canned Cocktails
-196 Canned Cocktails Come in Two Flavors with a 6% ABV
Adaptogen-Infused British Beers
Collider Brew Co. Launches a Non-Alcoholic Beer in the UK
Multi-Serve Cold Brews
La Colombe Introduces New Multi-Serve Dairy and Oatmilk Options
RTD Brew Coffee Products
Emmi Enters Joint Venture with Equator Coffees
Low-ABV Dark Lagers
This Mexican Dark Lager Offers a Cozy Wintertime Drinking Experience
Photo-Based Calorie Trackers
Meals.Chat Can Help Individuals Track Their Calories
Ready-to-Pour Mixologist Cocktails
On The Rocks Strawberry Daiquiri Comes in Three Sizes
Hybrid Cask-Aged Whiskeys
The Glenlivet Rum and Bourbon Fusion Cask is a First for the Category
Spring-Themed Fruit Wines
Echo Falls Fruit Fusion Watermelon & Kiwi is Flavorful and Easy to Sip
Birthday Cake-Flavored Whiskeys
Dough Ball's Birthday Cake Whiskey is a Dessertified Drink
Rescued Fruit Spirits
Trash & Treasure Spirits Get Flavor from Creatively Repurposed Ingredients
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Alcohol-Free Fundraiser Challenges
Dry Feb Helps to Raise Funds for the American Cancer Society
Lively Seven-Ingredient Juices
Trader Joe's Power of Seven Features a Bold Red Color
Rapper-Backed RTD Cocktails
Snoop Dogg and Dr. Dre Team Up to Launch the New RTD Cocktails
Aromatic Artisan-Quality Spiced Rums
19 Crimes Spiced Rum Boasts Tropical Fruit Flavors
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Kidney Health Apps
MetaSano is Made for Users Improving and Monitoring Their Kidney Health
Accessible Cannabis Blends
Mellow Fellow Presents Itself as a Leading Figure in the Industry
Adult-Focused Meal Combos
McDonald's Australia Debuts the Adult Happy Meal with McNugget Buddies
Durable Juice Straws
Capri-Sun Launches Stronger Paper Straws for its Juice Pouches
Textural Strawberry Drinks
Del Taco Double Strawberry Poppers Come in Three Options
Extra-Fruity Energy Drinks
GURU Organic Energy Peach Mango Punch Boosts Performance
Celebrity-Backed Wine Alternatives
Kylie Minogue Wines Launches the Kylie 0% Sparkling Rosé
Vintage Bulk-Style Wines
Costco Is Selling An Extra-Large 3-Liter Bottle Of Blended Wine
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Artisanal Cold Brew Jugs
Later Days Coffee Co's Cold Brew is a Ready-to-Drink Multi-Serve Product
THC-Infused Chocolate Hazelnut Spreads
butter's Chocolate Hazelnut Spread Has an Adult Twist
Sicilian Sea Salt Beers
Birra Moretti Launches the 'Sale di Mare' Lager Across the UK
Booze-Free Fusion Beers
This Weizen Radler Beer is Totally Devoid Of Alcohol Content
Vanilla-Flavored Whiskey Variants
Browne Family Spirits Launches its New Vanilla Bean Whiskey
Concentrated Cannabis Gummies
Dr. Norm’s Solventless MAX Gummies Come in Two Flavors
River-Inspired Single-Malt Whiskies
The Macallan Launches a New Whisky Inspired by the River Spey
Botanically Boosted Juniper Sours
This Cocktail Uses ‘Aviation Gin’ As Its Foundational Ingredient
STR-Finished Whisky Variants
Spirit of Yorkshire Distillery Releases the New Filey Bay Whisky
Smoked Malt Lagers
This Delicious Beer Uses Grains Roasted In a Famous BBQ Restaurant's Smoker
Mindful Focused Work Sessions
Moosti Uses the Pomodoro Technique to Help Users Achieve Focus
Wellness-Boosting RTD Coffees
The A+ Smoodees Cocoa Cappuccino is Available in a 2L Format
Ultra-Rich Brown Beers
Nirvana Brewery Launches the Chocolate Porter Using 100% Cocoa Nibs
Brewery-Fresh Premium Lagers
This Unpasteurized Canned Lager Delivers a Clean and Crisp Flavor