RELAX "Zero" Alcohol-Removed Wines Support Sober-Curious Partygoers
Laura McQuarrie — December 4, 2024 — Lifestyle
References: relaxwines & prnewswire
As Dry January and the sober-curious movement gain momentum, many consumers are embracing mindful drinking by starting their alcohol-free resolutions during the holiday season—and RELAX "Zero" Alcohol-Removed Wines provide sophisticated, premium alternatives to traditional alcoholic options. RELAX "Zero" Alcohol-Removed Wines promise the full wine experience without alcohol, with choices like NA Chardonnay and Sauvignon Blanc.
"Sales of non-alcoholic wines are up 48% compared to last year1 and over half (61%) of legal drinking age Gen Z'ers are making a conscious choice to consume less alcohol," reports Brett Johnson, industry expert from RELAX Wines.
Although these alcohol-removed wines are ready to sip and savor straight from the bottle, they can also be incorporated into festive recipes like RELAX's Harvest Spritz, prepared with RELAX Zero Chardonnay, tonic, apple cider, and lemon juice.
"Sales of non-alcoholic wines are up 48% compared to last year1 and over half (61%) of legal drinking age Gen Z'ers are making a conscious choice to consume less alcohol," reports Brett Johnson, industry expert from RELAX Wines.
Although these alcohol-removed wines are ready to sip and savor straight from the bottle, they can also be incorporated into festive recipes like RELAX's Harvest Spritz, prepared with RELAX Zero Chardonnay, tonic, apple cider, and lemon juice.
Trend Themes
1. Sober-curious Movement - A growing number of consumers are adopting alcohol-free lifestyles, creating a significant market demand for premium non-alcoholic beverages.
2. Alcohol-free Premium Alternatives - Sophisticated non-alcoholic wines like RELAX 'Zero' offer consumers high-end options that do not compromise on taste or experience, filling a niche in the wine industry.
3. Mindful Drinking During Holidays - Mindful drinking, particularly during festive seasons, is becoming more popular, driving innovation in alcohol-free celebratory beverages.
Industry Implications
1. Non-alcoholic Beverages - The increasing preference for alcohol-free alternatives provides abundant opportunities to expand and diversify product lines for sober consumers.
2. Health and Wellness - The shift toward alcohol-removed wines aligns with the broader health and wellness trend, particularly targeting consumers focused on healthier lifestyle choices.
3. Hospitality and Events - Event planners and hospitality professionals can cater to the sober-curious demographic by incorporating premium non-alcoholic options like RELAX 'Zero' Wine into their offerings.
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