Casa Rayos Tequila is Made in Jalisco, Mexico with 100% Agave
Michael Hemsworth — February 13, 2024 — Lifestyle
References: brewdog & retailtimes
The Casa Rayos Tequila has been created in partnership between the Orendain family and the BrewDog Distilling Co. as a premium spirit that captures the essence of the authentic Mexican alcohol. The spirit is made by hand in Jalisco with 100% agave and is packaged inside a sleek bottle, which boasts defined leaves across the azure-tinted form to give it an agave plant-honoring aesthetic. The spirit is reported to have a delicately smooth profile on the palate that can be sipped or used as the base in your favorite margarita or Paloma recipe.
BrewDog Distilling Co. MD Steven Kersley spoke on the inspiration behind the Casa Rayos Tequila saying, "We’ve long looked on with jealousy at the burgeoning tequila category, and with growing frustration, because we couldn’t participate by creating some agave magic at our distillery in Scotland. With a clear vision of the style of tequila we wanted to create we didn’t want to wait any longer so set off to find the spirit we wanted to bottle. The partnership with Orendain made this possible. They distil some of the best tequila in Mexico and it was a dream for us to collaborate on creating this one of a kind tequila, Casa Rayos.”
BrewDog Distilling Co. MD Steven Kersley spoke on the inspiration behind the Casa Rayos Tequila saying, "We’ve long looked on with jealousy at the burgeoning tequila category, and with growing frustration, because we couldn’t participate by creating some agave magic at our distillery in Scotland. With a clear vision of the style of tequila we wanted to create we didn’t want to wait any longer so set off to find the spirit we wanted to bottle. The partnership with Orendain made this possible. They distil some of the best tequila in Mexico and it was a dream for us to collaborate on creating this one of a kind tequila, Casa Rayos.”
Trend Themes
1. Premium Agave Spirits - The Casa Rayos Tequila is a premium spirit made with 100% agave, capturing the essence of authentic Mexican alcohol.
2. Artistic Packaging Design - The sleek bottle of Casa Rayos Tequila showcases an agave plant-honoring aesthetic, with defined leaves across its azure-tinted form.
3. Smooth and Versatile Profile - Casa Rayos Tequila offers a delicately smooth profile on the palate, making it suitable for sipping or as a key ingredient in margaritas and Paloma recipes.
Industry Implications
1. Distilleries - Distilleries can explore the creation of premium agave spirits, like Casa Rayos Tequila, to tap into the growing demand for authentic Mexican alcohol.
2. Packaging Design - The artistic and visually appealing packaging design of Casa Rayos Tequila presents an opportunity for packaging design companies to offer unique solutions.
3. Beverage Hospitality - Beverage hospitality businesses can incorporate Casa Rayos Tequila into their menus, capitalizing on its smooth and versatile profile to attract tequila aficionados.
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