Netflix & Cupcake Vineyards Collaborated on Love Is Wine Chardonnay
Laura McQuarrie — February 1, 2024 — Marketing
For the season six premiere of Love Is Blind, which arrives on February 14th, Netflix created Love Is Wine in partnership with Cupcake Vineyards. The Chardonnay wine inspired by the reality dating show boasts creamy notes of butter, apricot, apple and a hint of vanilla.
Fans of the show will appreciate that Love Is Wine is packaged in a bottle that references the gold wine goblets used by Love Is Blind contestants.
To kick off the launch of this wine, Netflix recruited several past Love Is Blind contestants, including season four's Micah Lussier and Marshall Glaze, and Taylor Rue from season five, along with other fan favorites and controversial personalities. Each former contestant was set up with a mystery date in the form of a bottle of Love Is Wine.
Fans of the show will appreciate that Love Is Wine is packaged in a bottle that references the gold wine goblets used by Love Is Blind contestants.
To kick off the launch of this wine, Netflix recruited several past Love Is Blind contestants, including season four's Micah Lussier and Marshall Glaze, and Taylor Rue from season five, along with other fan favorites and controversial personalities. Each former contestant was set up with a mystery date in the form of a bottle of Love Is Wine.
Trend Themes
1. Reality Dating Show Wines - The collaboration between Netflix and Cupcake Vineyards for Love Is Wine Chardonnay demonstrates the trend of reality dating show-inspired products in the beverage industry.
2. Love Is Blind Packaging - The gold wine goblet-inspired packaging of Love Is Wine reflects the trend of incorporating unique and visually appealing designs in alcoholic beverages.
3. Celebrity Collaboration in Wine - The involvement of past Love Is Blind contestants in the launch of Love Is Wine highlights the trend of celebrities collaborating with wine brands for promotional purposes.
Industry Implications
1. Beverage Industry - The creation of Love Is Wine Chardonnay in partnership with Netflix showcases the potential for more reality show-inspired beverages in the beverage industry.
2. Alcoholic Beverage Packaging - The unique gold wine goblet-inspired packaging of Love Is Wine offers disruptive innovation opportunities in the alcoholic beverage packaging industry.
3. Celebrity Marketing - The collaboration between Love Is Blind contestants and Cupcake Vineyards highlights the potential for more celebrity partnerships in the wine industry for marketing campaigns.
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