The 'Driftee' Range Of Seltzers Are Free Of Alcohol, Sugar and Guilt
Rahul Kalvapalle — February 2, 2024 — Lifestyle
References: urbansouthbrewery & thebrewermagazine
Urban South Brewery, a company that is well and truly dedicated to expanding horizons and forcefully pushing boundaries in the beverage space, launched a wonderfully flavorsome range of THC seltzers that are designed to offer an enjoyable sipping experience sans alcohol.
Consisting of hemp-sourced Delta-9 THC, this particular seltzer is available in a trio of flavors to suit every environment, mood and situation, namely Tangerine Ginger, Grapefruit and Lemon Lavender. While these THC seltzers vary in flavor, what they all have in common is the fact that they are totally devoid of sugar, calories and carbohydrates.
Jacob Landry, founder of Urban South Brewery, went as far as to state that Driftee transcends mere beverage but is in fact an experience. "Crafting this THC-infused seltzer has been a labor of love, and we’re proud to bring something different to the communities we serve," Landry said.
Image Credit: Urban South Brewery
Consisting of hemp-sourced Delta-9 THC, this particular seltzer is available in a trio of flavors to suit every environment, mood and situation, namely Tangerine Ginger, Grapefruit and Lemon Lavender. While these THC seltzers vary in flavor, what they all have in common is the fact that they are totally devoid of sugar, calories and carbohydrates.
Jacob Landry, founder of Urban South Brewery, went as far as to state that Driftee transcends mere beverage but is in fact an experience. "Crafting this THC-infused seltzer has been a labor of love, and we’re proud to bring something different to the communities we serve," Landry said.
Image Credit: Urban South Brewery
Trend Themes
1. THC Seltzers - Explore the rising trend of THC seltzers as a guilt-free alternative to traditional alcoholic beverages.
2. Hemp-sourced Delta-9 THC - Discover the trend of using hemp-sourced Delta-9 THC in flavorful beverages for a unique sipping experience.
3. Sugar-free Seltzers - Find out how the trend of sugar-free seltzers is gaining popularity in the beverage industry, offering a healthier alternative without sacrificing flavor.
Industry Implications
1. Beverage Industry - The beverage industry can explore the potential disruptive innovation of producing THC seltzers to cater to health-conscious consumers seeking alternative products.
2. Cannabis Industry - The cannabis industry can tap into the opportunity of incorporating hemp-sourced Delta-9 THC into their product offerings, capitalizing on the growing demand for unique consumption experiences.
3. Health and Wellness Industry - The health and wellness industry can seize the opportunity to develop and market sugar-free seltzers as a healthier choice for consumers looking to reduce their sugar and calorie intake while enjoying refreshing beverages.
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