Captain Morgan Sliced Takes Cues from Classic Cocktail Recipes
Laura McQuarrie — February 23, 2024 — Lifestyle
References: CaptainMorgan & stockhouse
Captain Morgan Sliced is a new line of ready-to-drink malt-based beverages inspired by classic cocktails, and they're ready to be cracked open to satisfy adults' desire for flavor, convenience and adventure.
In the lineup, there's a Pineapple Daiquiri Style Beverage, as well as Strawberry Margarita, Passionfruit Hurricane and Mango Mai Tai varieties, each of which pairs island-inspired tropical fruits with zesty and uplifting citrus flavors.
Captain Morgan Sliced is introducing itself to the world with Sliced is Better, a new creative campaign that invites adults of legal drinking age to immerse themselves in a "Sliced world" of adventure. The Sliced is Better campaign emphasizes how much better everything is sliced, from bread and ripped jeans to freshly chopped hair.
In the lineup, there's a Pineapple Daiquiri Style Beverage, as well as Strawberry Margarita, Passionfruit Hurricane and Mango Mai Tai varieties, each of which pairs island-inspired tropical fruits with zesty and uplifting citrus flavors.
Captain Morgan Sliced is introducing itself to the world with Sliced is Better, a new creative campaign that invites adults of legal drinking age to immerse themselves in a "Sliced world" of adventure. The Sliced is Better campaign emphasizes how much better everything is sliced, from bread and ripped jeans to freshly chopped hair.
Trend Themes
1. Cocktail-inspired Malt Beverages - Innovative malt beverages taking cues from classic cocktails to offer flavor-packed convenience for adventurous adults.
2. Ready-to-drink Lineup Expansion - Expanding ready-to-drink offerings with tropical fruit and citrus flavor combinations to captivate consumers seeking convenient, exotic refreshments.
3. Creative Beverage Campaigns - Utilizing imaginative campaigns like 'Sliced is Better' to engage legal-drinking-age adults in a whimsical world of brand adventure.
Industry Implications
1. Alcoholic Beverage - Alcoholic beverage industry can explore the creation of more innovative, cocktail-inspired malt beverages appealing to adventurous consumers seeking convenient flavor experiences.
2. Marketing and Advertising - Marketing and advertising industries can benefit from developing creative campaigns that immerse legal-drinking-age adults into whimsical brand worlds, enhancing consumer engagement and loyalty.
3. Food and Beverage Packaging - Food and beverage packaging industry can innovate to accommodate the demand for ready-to-drink beverages with vibrant, exotic flavor profiles, offering convenient and visually appealing options for consumers.
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