Tomlinson's Forced Rhubarb Kombucha Uses a Plant Harvested by Candlelight
Laura McQuarrie — February 6, 2024 — Lifestyle
References: momo-kombucha & beveragedaily
MOMO Kombucha collaborated with Natoora to launch sweet and tart Tomlinson's Forced Rhubarb Kombucha. This beverage makes the most of rhubarb from Robert Tomlinson, one of just a dozen left in Yorkshire's Rhubarb Triangle, and this ingredient is grown outside for two years before being brought indoors to a forcing shed. After growing in warmth and darkness, the rhubarb is harvested by candlelight to prevent photosynthesis, which causes the sugars to go out of the stalks and into the leaves.
The South London kombucha brand's latest launch in collaboration with Natoora is touted as a hyper-seasonal limited edition and 10 pence from every bottle sold will be donated to Natoora's Farm Fund. This fund supports the next generation of growers and addresses climate change by empowering young farmers who are committed to agroecological methods.
The South London kombucha brand's latest launch in collaboration with Natoora is touted as a hyper-seasonal limited edition and 10 pence from every bottle sold will be donated to Natoora's Farm Fund. This fund supports the next generation of growers and addresses climate change by empowering young farmers who are committed to agroecological methods.
Trend Themes
1. Hyper-seasonal Limited Editions - MOMO Kombucha's collaboration with Natoora showcases the trend of hyper-seasonal limited edition kombuchas, using unique ingredients like forced rhubarb grown in a forcing shed.
2. Agroecological Farming - The partnership between MOMO Kombucha and Natoora highlights the trend of supporting agroecological methods in farming, promoting sustainability and addressing climate change.
3. Collaborative Social Initiatives - The joint efforts of MOMO Kombucha and Natoora demonstrate the trend of collaborations that support social initiatives, as seen through the donation of proceeds to Natoora's Farm Fund.
Industry Implications
1. Beverage - The introduction of Tart Rhubarb Kombucha by MOMO Kombucha and Natoora brings innovative flavors to the beverage industry, appealing to consumers looking for unique and limited edition options.
2. Agriculture - The use of forcing sheds for rhubarb cultivation by MOMO Kombucha and Natoora highlights innovation in the agriculture industry, offering a unique approach to growing seasonal and high-quality produce.
3. Social Impact - The collaboration between MOMO Kombucha and Natoora emphasizes the social impact within the food and beverage industry, by supporting the next generation of growers and addressing climate change through the Farm Fund initiative.
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