Riboli Family Wines Supports an Inclusive Apéritif Lifestyle
Laura McQuarrie — April 2, 2025 — Lifestyle
References: Spritzdelconte & prnewswire
Fourth-generation Italian winemaker Riboli Family Wines expanded its Spritz Del Conte collection with a Lemoncello Spritz and a Non-Alcoholic Lemoncello Spritz to share more inclusive apéritif options. These pre-meal beverages are ready to drink and need no additional ingredients or mixers before sipping.
The Spritz Del Conte Lemoncello Spritz and Non-Alcoholic Lemoncello Spritz both boast a unique blend of fresh citrus and herbal notes, sharing a refreshing experience for cocktail and mocktail drinkers. Notably, the spritz with alcohol sets itself apart with a base of wine rather than spirits, which offers a vibrant and authentic taste of grapes from the Glera variety (Prosecco) in Northern Italy.
With options for all adults, the Spritz Del Conte collection caters to the rising number of Gen Z drinkers adopting sober-curious lifestyles.
The Spritz Del Conte Lemoncello Spritz and Non-Alcoholic Lemoncello Spritz both boast a unique blend of fresh citrus and herbal notes, sharing a refreshing experience for cocktail and mocktail drinkers. Notably, the spritz with alcohol sets itself apart with a base of wine rather than spirits, which offers a vibrant and authentic taste of grapes from the Glera variety (Prosecco) in Northern Italy.
With options for all adults, the Spritz Del Conte collection caters to the rising number of Gen Z drinkers adopting sober-curious lifestyles.
Trend Themes
1. Sober-curious Beverages - The rise in sober-curious lifestyles among younger generations is driving innovation in non-alcoholic beverage offerings.
2. Citrus-herbal Infusions - Fresh citrus and herbal notes in beverages are gaining traction for consumers seeking refreshment and unique flavor profiles.
3. Wine-based Cocktails - Using wine as a base for cocktails introduces a distinctive taste that appeals to those looking for alternatives to spirit-based drinks.
Industry Implications
1. Non-alcoholic Beverage Industry - This industry's expansion is fueled by increasing demand for inclusive, alcohol-free drink options that cater to diverse lifestyle choices.
2. Flavor Innovation in Drinks - There is a growing appetite for unique flavor combinations like citrus-herbal blends, sparking new product developments.
3. Wine and Apéritif Market - The market is evolving as traditional wine producers explore new formats such as ready-to-drink wine-based cocktails to attract younger consumers.
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