Absinthia Absinthe Bleue Features a Color-Changing Ingredient
Laura McQuarrie — February 5, 2024 — Lifestyle
Absinthe's unique color is part of its appeal and Absinthia Absinthe Bleue is a new range from Absinthia’s Bottled Spirits that's infused with butterfly pea flower. This color-changing ingredient sparks a transformation and with it, the brand invites drinkers to "watch as the cobalt blue liquid transforms into a mesmerizing opalescent blue louche."
Absinthia Absinthe Bleue is something refreshingly different in the absinthe category and its name playfully uses "bleue," which typically references clear absinthe. This standout absinthe, naturally hued by the butterfly pea flower, is free from artificial colors and flavors, and it welcomes drinkers to start their journey with a visual feast.
When enhanced with ingredients like citrus that alter the pH balance of the drink, more transformations take place, inspiring endless experimentation with color.
Absinthia Absinthe Bleue is something refreshingly different in the absinthe category and its name playfully uses "bleue," which typically references clear absinthe. This standout absinthe, naturally hued by the butterfly pea flower, is free from artificial colors and flavors, and it welcomes drinkers to start their journey with a visual feast.
When enhanced with ingredients like citrus that alter the pH balance of the drink, more transformations take place, inspiring endless experimentation with color.
Trend Themes
1. Color-changing Spirits - Absinthia Absinthe Bleue features a color-changing ingredient that transforms the cobalt blue liquid into a mesmerizing opalescent blue louche.
2. Natural Infusions - Absinthia Absinthe Bleue is naturally hued by the butterfly pea flower, offering a refreshing and visually appealing alternative to artificially colored spirits.
3. Experimentation with Color - Absinthia Absinthe Bleue encourages endless experimentation with color by showcasing various transformations when mixed with ingredients like citrus.
Industry Implications
1. Alcohol & Beverage - The alcohol and beverage industry can explore the trend of color-changing spirits to create visually captivating and unique drink offerings.
2. Natural & Organic - The natural and organic industry can leverage the trend of natural infusions to develop innovative products that appeal to consumers seeking healthier and more sustainable options.
3. Hospitality & Entertainment - The hospitality and entertainment industry can embrace the trend of experimentation with color to craft immersive and visually stunning drink experiences for guests.
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