VITIS Unveils a New Non-Alcoholic Sauvignon Blanc and Shiraz Rosé
References: bc.vitis & glamadelaide.au
VITIS Virgin Spritzers proudly introduces a delightful new addition to its range, perfectly aligned with its mission to create enjoyable non-alcoholic beverages. Crafted meticulously, each VITIS Virgin Spritzer blends premium, locally sourced ingredients. The cornerstone of these spritzers is unfermented wine grape juice, selected for its rich flavor profile, paired harmoniously with natural spring water sourced from nearby springs. This unique combination enhances the taste and ensures the spritzers are refreshingly low in sugar and completely free from artificial sweeteners.
Available in two distinctive flavors, VITIS Virgin Spritzers showcase the diverse terroir of South Australia. The Adelaide Hills Sauvignon Blanc variant fuses luscious passionfruit, juicy pineapple, and exotic guava. In contrast, the Fleurieu Peninsula McLaren Vale Shiraz Rosé variant delivers a blend of sweet wild strawberries and succulent blueberries, delicately finished with hints of spice.
Image Credit: VITIS
Available in two distinctive flavors, VITIS Virgin Spritzers showcase the diverse terroir of South Australia. The Adelaide Hills Sauvignon Blanc variant fuses luscious passionfruit, juicy pineapple, and exotic guava. In contrast, the Fleurieu Peninsula McLaren Vale Shiraz Rosé variant delivers a blend of sweet wild strawberries and succulent blueberries, delicately finished with hints of spice.
Image Credit: VITIS
Trend Themes
1. Non-alcoholic Beverage Boom - The increasing demand for sophisticated non-alcoholic drinks opens the door for innovation in flavor and health-focused beverages.
2. Locally-sourced Ingredients - Prioritizing locally sourced ingredients can elevate product quality while supporting local economies and reducing carbon footprints.
3. Sugar-free Alternatives - Creating delightful, sugar-free drink options addresses growing health concerns and caters to consumers seeking healthier lifestyles.
Industry Implications
1. Beverage Industry - Expanding the range of non-alcoholic beverages offers a great opportunity to tap into the market of health-conscious and sober-curious consumers.
2. Agriculture - Utilizing locally sourced ingredients enhances the market for regional farming and promotes sustainable agricultural practices.
3. Health and Wellness - Innovating in sugar-free and low-sugar drink options aligns perfectly with the rising trend of health and wellness dieting.
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