The Coors Light Chill Train Brings Prizes to Toronto for the Big Game
Jana Pijak — February 10, 2024 — Marketing
References: coorslight & youtube
The Coors Light Chill Train will be making it's first-ever Canadian debut in Toronto on its journey to the Big Game. Super Bowl LVIII is set to air on February 11th, and after a 12-year hiatus, the Coors Chill Train is returning with epic and exciting prizes for Torontonians.
Coors Light is also airing its first-ever bespoke Big Game ad in Canada. From February 8th to 9th at Yonge & Dundas, Torontonians will have a chance to win big prizes, including a Game Day Bundle featuring a 65" TV and a $580 gift card. Participants will also be entered to win the ultimate grand prize—a trip to next year's Big Game event.
Canadians 21+ nationwide who can't make the event can still enter to win a trip to the 2025 Big Game online at coorslight.ca/thechilltrain.
Coors Light is also airing its first-ever bespoke Big Game ad in Canada. From February 8th to 9th at Yonge & Dundas, Torontonians will have a chance to win big prizes, including a Game Day Bundle featuring a 65" TV and a $580 gift card. Participants will also be entered to win the ultimate grand prize—a trip to next year's Big Game event.
Canadians 21+ nationwide who can't make the event can still enter to win a trip to the 2025 Big Game online at coorslight.ca/thechilltrain.
Trend Themes
1. Experiential Marketing - The Coors Light Chill Train brings exciting prizes and a unique experience to Torontonians, enhancing the trend of experiential marketing.
2. Localized Advertising - Coors Light's first-ever bespoke Big Game ad in Canada showcases the trend of localized advertising to engage the Toronto audience.
3. Online Giveaways - The opportunity for Canadians to enter to win a trip to the 2025 Big Game online demonstrates the growing trend of online giveaways as a promotional tool.
Industry Implications
1. Beverage Industry - The Coors Light Chill Train introduces innovative marketing strategies to the beverage industry, creating opportunities for brand engagement and promotion.
2. Advertising Industry - Coors Light's localized Big Game ad campaign highlights the evolving landscape of the advertising industry, emphasizing the importance of tailored messaging.
3. E-commerce Industry - The online giveaway for a trip to the 2025 Big Game reflects the expanding role of e-commerce in promotions, providing opportunities for increased online engagement and lead generation.
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