The Shak.r Cocktails Offer a Freshly Shaken Experience
Michael Hemsworth — February 14, 2025 — Lifestyle
References: spiribam & thespiritsbusiness
The Shak.r cocktails are a series of ready-to-drink (RTD) alcohol products crafted with flavor, quality and convenience in mind to offer consumers with an easier way to enjoy a bar-quality refreshment anytime. The canned cocktails are characterized by their shakeable profile that encourages the consumer to give it a good shake before being poured into the glass. The result is the experience of a freshly prepared cocktail that mimics what one would receive when ordering at a bar.
The Shak.r cocktails come in four flavor options including Espresso Martini, Margarita, Pornstar Martini and Daiquiri Fraise, which each come in 125ml cans with a 14% ABV. The cocktails are arriving in France with distribution being handled by Spiribam.
The Shak.r cocktails come in four flavor options including Espresso Martini, Margarita, Pornstar Martini and Daiquiri Fraise, which each come in 125ml cans with a 14% ABV. The cocktails are arriving in France with distribution being handled by Spiribam.
Trend Themes
1. Shakeable Beverage Formats - Shakeable drink formats provide consumers with an interactive experience that enhances the sensory enjoyment of ready-to-drink cocktails.
2. Bar-quality RTD Cocktails - RTD cocktails that replicate the bar experience deliver a premium drinking option without the need for skilled bartenders or equipment.
3. Convenient Premium Drinks - The rising demand for convenient yet high-quality beverages opens avenues for innovation in portable drink solutions that do not compromise on taste or presentation.
Industry Implications
1. Ready-to-drink Alcohol - The RTD alcohol industry is transforming with novel formats that replicate traditional cocktail preparation methods without compromising convenience.
2. Beverage Packaging - Innovations in beverage packaging are creating opportunities to integrate interactive elements, such as shakeable cans, that elevate the consumer experience.
3. Experiential Beverages - The experiential beverage industry is developing products that engage multiple senses to offer a more immersive and enjoyable drinking experience.
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