Aura Bora's Flavor of the Month Unites Tart Citrus & Ripe Fruit
Laura McQuarrie — February 20, 2024 — Lifestyle
Aura Bora's February 2024 Flavor of the Month is Banana Bergamot sparkling water, and it uniquely enhances banana's warm notes of vanilla and honey with tart, bright citrus. This flavored sparkling water is a standout and sets itself apart from the many fruity options on the market, few of which prominently feature banana.
The brand brings each of its flavors to life with a playful animal character and in the case of its Banana Bergamot sparkling water, Stink is a ring-tailed lemur with a love of sunbathing. There are several lemurs visible on the product packaging, along with highlights such as the beverage's zero calories and zero sugars per can.
Like other offerings from Aura Bora, the vegan and gluten-free sparkling beverage makes the most of clean carbonated water and herbal extracts for maximum flavor.
The brand brings each of its flavors to life with a playful animal character and in the case of its Banana Bergamot sparkling water, Stink is a ring-tailed lemur with a love of sunbathing. There are several lemurs visible on the product packaging, along with highlights such as the beverage's zero calories and zero sugars per can.
Like other offerings from Aura Bora, the vegan and gluten-free sparkling beverage makes the most of clean carbonated water and herbal extracts for maximum flavor.
Trend Themes
1. Fruity Sparkling Water Innovation - Exploring unique flavor combinations like Banana Bergamot that disrupt the traditional fruity beverage market.
2. Playful Branding Strategy - Utilizing whimsical animal characters, like Stink the ring-tailed lemur, to differentiate products and engage consumers.
3. Functional Beverage Expansion - Expanding the range of vegan and gluten-free sparkling beverages using clean ingredients for health-conscious consumers.
Industry Implications
1. Beverage Manufacturing - Innovating flavors and ingredients in the competitive beverage market to cater to evolving consumer tastes.
2. Marketing and Branding - Leveraging creative branding strategies to create distinctive product identities that resonate with target audiences.
3. Health and Wellness Products - Meeting the demands of the health-conscious market with functional and clean-label beverage options for a more diverse product portfolio.
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