All Shook Up Launches Classic Mojito Flavor in Convenient RTD Format
Georgia Wray Norsten — November 13, 2024 — Business
References: allshookupcocktails & beveragedaily
UK-based RTD cocktail brand All Shook Up is shaking things up this season with the release of a classic Mojito flavor, now available exclusively at Tesco stores across the country. This new low alcohol offering at just 3.4% ABV is crafted in a convenient 250ml can and brings a light, sparkling blend of lime juice, mint flavor, and white rum to cocktail lovers. Designed for on-the-go enjoyment, it delivers a refreshing and zesty twist that appeals to those seeking an easy-to-enjoy drink with a vibrant profile.
The Mojito’s return reflects its growing popularity within the ready-to-drink (RTD) cocktail category. Known for its refreshing taste and social-media-friendly packaging, this new addition is a perfect match for today’s consumers who appreciate convenience without compromising on quality.
Emily Seddon, Brand Manager at All Shook Up, notes the brand’s commitment to accessibility and variety, explaining that this release caters to the demand for classic cocktail flavors in a convenient, affordable format.
Image Credit: All Shook Up
The Mojito’s return reflects its growing popularity within the ready-to-drink (RTD) cocktail category. Known for its refreshing taste and social-media-friendly packaging, this new addition is a perfect match for today’s consumers who appreciate convenience without compromising on quality.
Emily Seddon, Brand Manager at All Shook Up, notes the brand’s commitment to accessibility and variety, explaining that this release caters to the demand for classic cocktail flavors in a convenient, affordable format.
Image Credit: All Shook Up
Trend Themes
1. Convenient Cocktail Solutions - The rise of ready-to-drink cocktails in convenient packaging appeals to consumers seeking on-the-go beverage options without sacrificing quality.
2. Classic Cocktail Revival - Manufacturers are capitalizing on the growing popularity of classic cocktails like the Mojito, incorporating them into accessible RTD formats.
3. Social-media-friendly Packaging - Brands are emphasizing visually appealing and Instagram-worthy packaging to attract a social media-savvy audience.
Industry Implications
1. Beverage Industry - The RTD cocktail segment is expanding rapidly, driven by a demand for convenience and innovative flavor offerings.
2. Retail Industry - Supermarkets like Tesco are partnering with RTD cocktail brands to offer exclusive products that attract a growing market of convenience-focused consumers.
3. Packaging Industry - Innovative and eye-catching packaging designs are becoming crucial in standing out within the competitive RTD beverage market.
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