Coca-Cola has been around for longer than my generation can remember. Coke has been on the outskirts of controversy and stress, but also directly in the middle throwing punches.
The point is that Coke has struggled and persevered or just plain succeeded, and I'd like to give them a thumbs up. So, without further adieu, here are 33 Coca-Cola Innovations.
Implications - When a brand gets older and older it is hard to come up with new and innovative ways to market the same product. Coca-Cola is a good example of a brand who has re-invented themselves over and over again and still has a mass amount of loyal consumers. People like to know that even if the packaging is different, the same product they love is still in the bottle.
32 Coca-Cola Innovations
31
Coca Cola Gets Dirty with New Carmen Electra Ads
30
Scandalously Provocative Soda Campaigns
Coca Cola Burn Ads
29
Cosmetic Soft Drinks
L'Oreal and Coca Cola Launch Lumaé
28
Eccentric Soda Fashion
Coca Cola's Crazy Clothing Line, Pepsi To Follow
27
Fried Coke
Ping Pong Balls of Fried Coke Syrup
26
Diet Coke Plus
Coca Cola to Launch Vitamins Enhanced Soda
25
Free Pop
Coke Zero 400 'Taste of Victory' Celebration
24
Diet Coke and Mentos Experiment 137
Expect Your Kids Follow
23
Coca Cola Threats to Quit Schools
22
Google Challenges Coke as World's Most Valuable Brand
21
Diet Coke Design Cans
Inspired By Irish Designers
20
Coke to give away 2 Billion Free iTunes Tracks
19
Designer Diet Coke
Roberto Cavalli Bottles
18
Diet Coke and Mentos Experiments II
The Dominoe Effect
17
Couture Coke Bottles
Manolo Blahnik Dresses Yet Another Coca-Cola Light Bottle
16
Harrassvertising
Coke Bots Attack When You Buy Other Brands
15
Coke Powered iPods
14
Coca-Cola Containers for Developing Nations
Coke Distribution for Meds
13
Branded Recycling
"Drink 2 Wear" Fashion Made of Old Coke Bottles
12
Virtual Scavenger Hunts
Coke Ireland Launches Online Virtual City With Bebo.com
11
Recycled Can Origami
Handmade Jurassic Dinosaur T-Rex Made From Old Coke Can
10
Consumer Generated Media
The Coca Cola Challenge
9
Coca Cola Beauty Tea
Nutraceutical Products Set To Take Off
8
Kosher Soft Drinks
Passover Coke Goes With Everything
7
Epic Pop Canvases
Crushed Coke Can Aerial Art Marks the Beginning of Recycle Week
6
High Gloss Mini Cans
Coke Slims
5
Beards as Christmas Metaphors
Coca Cola's Hobo Holiday Ads
4
Grand Theft Coke
Grand Theft Gets Coked Up
3
Brand Adoration
Coke Facebook Page is Number One After Obama
2
Coca Cola Orange
Drinks Giant Gets Fruity For UK Summer
1
Reclosable Cans
Coca Cola Burn
Related Ideas
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Cleverly-Disguised Fountain Cups
Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'
Energy Drink Advent Calendars
The NOCCO Advent Calendar Offers Energy for the Holiday Season
Soda-Flavored Chocolate Cookies
Oreo and Coca-Cola are Releasing Co-Branded CPG Cookies
Health-Conscious Soda Lines
NO CAP! Soda Pop Presents an Alternative to Traditional Soft Drinks
Prebiotic Cherry Colas
The New ACV-Infused poppi Cherry Cola is Low in Sugar and Calories
Soda-Collaborative Dynamic Sneakers
Shaquille O’Neal Presents a Special Shaq Attaq with Reebok
Comforting Ketchup Bottles
Heinz Created a Take-Anywhere Emotional Support Ketchup Bottle
LED Can Concepts
The Pepsi Smart Can Has a Flexible HD Display & Sound System
Vibrant Soda-Inspired Footwear
HEYDUDE Launched a Coca-Cola Collection Featuring Diet Coke
Soda-Inspired Bodycare
Native x Jarritos Reimagines Soft Drink Flavors as Personal Care Scents
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
GenAI Water Bottles
Gatorade iD Offers Next-Level Gatorade Squeeze Bottle Personalization
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Enhanced QSR Beverage Options
Chipotle Launches New Beverages to Pair with Its Meal Items
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
African Culture-Inspired Sodas
Coca-Cola Wozzaah Zero Sugar Has a Distinct Flavor and Branding
Soda Advent Calendars
Jones Soda's 2024 Advent Calendar is Creative and Exciting
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Adventurously Reimagined Logo Designs
Mountain Dew Unveils a Vibrantly Verdant New Look
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Celebratory Soda Diners
The 125 Pepsi Diner Revisits Iconic Creations of the Last Century
Platform-Exclusive Sodas
Coca‑Cola Happy Tears Zero Sugar Released on TikTok for Gen Z
Reactive Fan-Based Football Campaigns
Coors Light Launched a New 'Coors Light Coors Light' Spot
AI Holiday Card Generators
Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
Self-Cooling Can Packaging
The 'Cool>Can' Cools Itself in Less Than Two-Minutes
Ready-to-Drink Rum Canned Cocktails
Coca-Cola and Bacardi Debuts a Ready-to-Drink Cocktail
Soda Can Revamps
Functional Beverage OLIPOP Reveals New Can Format
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
AI-Generated Holiday Soda Ads
The Coca-Cola Holidays Are Coming Ad Has Been Updated with AI
Heritage-Focused Hard Seltzer Brands
Grown Folks Positions Its Product as a Tribute to Tradition
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Gen Z-Focused Beverage Launches
Britvic Introduces the Limited-Edition Blue Pepsi Electric Flavor
Mindful Restaurant Drink Menus
The Chipotle Beverage Menu Has Been Expanded with New Options
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Crayon-Themed Water Bottles
The Crayola x S'well Collaboration Features Vibrant Bottles
Digital Twin Advertising Partnerships
Coca-Cola's New Partnership Harnesses Nvidia's AI Technology
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Refreshed Chocolate Bar Logos
Sterling Brands Redesigned its Kit Kat Logo to be Thicker
Bright Soda-Brand Office Spaces
BIT CREATIVE Designs the Coca-Cola HBC Headquarters
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Organic Zero-Sugar Sodas
Nixie's Soda Makes Iconic Flavors Enjoyable Without Sugar
Caribbean Carnival-Inspired Sodas
KA Karnival Twist Comes in Two Serving Sizes
Fizzy Vodka Crossover Cans
Absolut Vodka & Sprite Launches Across the UK in 12-Count Boxes
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Chilling Effect Citrus Sodas
Sprite Chill Features the Signature Lemon-Lime Flavor with Cherry
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Cola-Flavored Energy Drinks
CELSIUS Sparkling Cherry Cola Has a Timeless Flavor
Cookie-Flavored Sodas
Coca-Cola Oreo Zero Sugar Limited Edition Combines Two Classic Flavors
Branded Soda Clog Collections
The Coca-Cola x Crocs Collection Includes Three Styles
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Limited-Edition Retailer Drinks
Circle K and PepsiCo Partnered to Offer an Exclusive Drink
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Passion-Themed Anniversary Ads
Pepsi Celebrates Its 90th Birthday in Canada with a Quebec Event
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Aluminum Plastic-Free Water Packaging
The Perfect Hydration Alkaline Water Comes in New Packaging
Recycled Plastic Bottle Campaigns
Coca-Cola Promotes the Toss In, Take Out Initiative
Crisp Citrusy Soda Flavors
Coca-Cola Lemon is Arriving in Original Taste and Zero Sugar
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Stealthy Soda Hoodies
The Staycool x Olipop Strawberry Vanilla Hoodie Has a Secret Compartment
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
80s Energy Drinks
JOLT Cola is Being Revived for a New Generation of Consumers
Opulant Soda Can Designs
Gladiator-Themed Limited-Edition Pepsi Cans Bring Stars to Life
Smart Bottle Openers
Wecheer's Smart Bottle Opener Tracks Valuable Insights in Real-Time
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
Delicious Health-Conscious Sodas
ROCKAWAY Soda Boasts Vibrant and Eye-Catching Packaging
Fruity Latin-Inspired Sodas
Fiesta Jones Was Made for Convenience Store Customers
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Sparkling Coconut Waters
Strange Water Makes Still and Sparkling Coconut Water
Nostalgic Snack Ranges
Munchies Returns to Canada After a 20-Year Hiatus
Reduced Packaging Drink Ranges
The 7-Eleven 7-Select Replenish Range Features a New Bottle Design
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Limited-Edition Holiday Sodas
The 7-Up Shirley Temple Extends its Line to Offer Two-Liter Options
Healthy Soda Launches
Sidekick Soda Debuts at PopUp Grocer in NYC
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Futuristic Cityscape Activations
Coca-Cola Y3000 Zero Sugar Took Over the Las Vegas Sphere
Paper-Packaged Snack Chips
Walkers Baked Multipacks Ditch Plastic in Favor of Paper Alternatives
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Comic-Inspired Soda Cans
Marvel and Coca-Cola Join on the Heroes Captivating Can Designs
Mountain-Inspired Soda Rebrandings
Mountain Dew Gets a New Visual Identity in a Timeless Look
Bottled Mexican Soda Refreshments
Barrilitos is Being Relaunched by The Coca-Cola Company
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Expanded Candy-Inspired Soda Flavors
Wild Bill's Olde Fashioned Soda Co. Expands Its Ring Pop Soda
Superhero-Themed AR Sodas Cans
Coca-Cola's Marvel Universe Packaging Boasts Immersive Features
Celebratory Collaboration Energy Drinks
G.O.A.T. Fuel's Collector’s Cans Celebrate Greatness
All-Natural Novelty Pops
AriZona Ice Pops are Cool, Refreshing and Full of Familiar Fruit Flavors
Mini Craft Soda Cans
Jones Soda Debuted Jones Minis to Share Craft Soda in a Smaller Format
Canned Canadian Refreshments
Clearly Canadian is Debuting its Sparkling Water in New SleekCans
Seasonal Soda Ads
Olipop's Christmas Ad Challenges Big Soda
Limited-Edition Beverage Cube Flavors
waterdrop Introduces Its New Cola Microdrink Flavor
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Health-Conscious Holiday Drink Ads
This TENZING Christmas Ad Sees Santa Opting for a New Drink
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Kindness-Promoting Ad Reboots
Coca-Cola’s Christmas Kindness Campaign Returns for the Holidays
Time Capsule-Style Branding Campigns
Coors Light & Patrick Mahomes Present a Unique Project
Bottled Milkshake Mixes
Crusha's Refreshed Identity Appeals to a New Generation
Eco-Conscious Canned Water
Wenlock Spring's Revamped Cans Appeal to Gen Z
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Customizable Dirty Soda Shops
Swig Customizes Sodas with Cream, Flavored Syrups & More
Phosphorescent Energy Drink Cans
Dynami:t's Cans Glow with Neon and Superbright Effects
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Spiced Raspberry Sodas
Coca-Cola Spiced is a Permanent Addition to the Brand's Portofio
Co-Branded Craft Colas
Jones Soda Launched Craft Cola & Craft Zero Cola with Nitrocross
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Revamped Eco Juice Packaging
Capri-Sun Packaging Now Features Stronger Paper Straws
Fizzy Can-Packaged Candies
The Sweet Bandit Fizzy Soda Can Comes in Three Flavors
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Childhood-Inspired Juice Rebrandings
Capri Sun Unveils New Packaging with the Big Jug
Complimentary Pizza Soda Promotions
Coca-Cola 'Love Pizza? Win a Pizza' Offers Domino's Vouchers
Better-for-You Ginger Sodas
Pointless Makes Soft Drinks for Adults with Real Ginger
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
College-Targeted Awareness Campaigns
PepsiCo Launched its 'Taste of Tomorrow' STEM Initiative
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Mini Caffeine-Free Sodas
Jones Soda Co. Releases the Mini 7.5 Ounce Cans for Easy Enjoyment
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Alcoholic Lemon-infused Beverages
Coca-Cola India Debuts an Alcoholic Beverage Called ‘Lemon-Dou’
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Upscaled Sparkling Water Cans
DASH Water Debuted Larger Cans in Line with Customer Insights
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Athlete-Collab Drinkware Collections
Lionel Messi and Stanley Join on a 1913 Collection
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Neon-Colored Portable Bottles
Stanley is Previewing its Upcoming 'Neon Collection' for Spring
Cherry-Flavored Soda Iterations
Culture Pop Soda Debuts the Delicious Black Cherry Flavor