Jones Soda Debuted Jones Minis to Share Craft Soda in a Smaller Format
Laura McQuarrie — May 28, 2024 — Lifestyle
References: jonessoda & placera.se
Craft soda brand Jones Soda Co. is beloved for its unconventional flavors and innovative spirit and the brand is introducing Jones Mini as a convenient new way for fans to sip and savor its sodas without overindulging. The small-format cans make four top-selling, caffeine-free flavors available—Root Beer, Orange & Cream, Berry Lemonade, and Cream Soda—for packing into school lunches, picnics, poolside hangouts, and other destinations where glass is not permitted.
"Jones Soda has hit a multitude of firsts in our industry," said David Knight, CEO of Jones Soda, "Today, we are the first craft soda brand to offer mini cans, a format which has been expanding in the grocery and club channels."
At the Bentonville Bike Fest, in Arkansas, Jones Soda Co. kicked off its Jones Mini sampling activation, the Cool Bus Tour.
"Jones Soda has hit a multitude of firsts in our industry," said David Knight, CEO of Jones Soda, "Today, we are the first craft soda brand to offer mini cans, a format which has been expanding in the grocery and club channels."
At the Bentonville Bike Fest, in Arkansas, Jones Soda Co. kicked off its Jones Mini sampling activation, the Cool Bus Tour.
Trend Themes
1. Miniature Beverage Packaging - The introduction of smaller craft soda cans caters to consumers seeking portion control and convenience.
2. Craft Soda Diversification - Expanding flavor offerings in craft sodas introduces consumers to unique tastes while maintaining brand loyalty.
3. Event-based Product Promotions - Leveraging themed sampling events like the Cool Bus Tour creates interactive and memorable brand engagements.
Industry Implications
1. Food and Beverage - Smaller soda cans represent a growing niche in the food and beverage sector, emphasizing portion-conscious consumption.
2. Event Marketing - The deployment of mobile promotional tours exemplifies innovative event marketing strategies for consumer engagement.
3. Packaging - Innovative packaging formats in the beverage industry highlight the importance of convenience and portability for consumers.
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