BIT CREATIVE Designs the Coca-Cola HBC Headquarters
Amy Duong — August 15, 2024 — Art & Design
References: redirect.viglink & design-milk
Design studio BIT CREATIVE has designed the new Coca-Cola HBC headquarters located in Warsaw, Poland. The working space fuses an eclectic interior design to celebrate the company's various brands. This is backed further by iconography and signature colors that are globally recognized.
The office measures over 59,000 square feet and it takes over three floors, providing space for 500 employees. The environment uses warm materials including oak wood and felt which is contrasted by rough brick and concrete. Jakub Bubel, architect at BIT CREATIVE notes, “We wanted to play with these details without overwhelming the employees. The wave of the logo allowed us to reference this brand and drink that everybody knows, in a delicate way.”
Image Credit: BIT CREATIVE
The office measures over 59,000 square feet and it takes over three floors, providing space for 500 employees. The environment uses warm materials including oak wood and felt which is contrasted by rough brick and concrete. Jakub Bubel, architect at BIT CREATIVE notes, “We wanted to play with these details without overwhelming the employees. The wave of the logo allowed us to reference this brand and drink that everybody knows, in a delicate way.”
Image Credit: BIT CREATIVE
Trend Themes
1. Eclectic Workspace Design - The trend of incorporating unique and diverse design elements in office spaces creates a visually stimulating environment that reflects brand identity.
2. Brand-inspired Interiors - Designing office interiors based on specific brand iconography and colors can enhance brand loyalty and provide a cohesive aesthetic experience for employees and visitors.
3. Sustainable Materials in Office Design - Using environmentally friendly materials such as oak wood and felt in office construction supports sustainable practices and adds warmth and comfort to the workplace.
Industry Implications
1. Office Design - The office design industry can benefit from creative and brand-specific interior designs that boost both aesthetics and employee productivity.
2. Interior Design - Interior design firms can explore opportunities in crafting custom spaces that integrate recognizable brand elements while maintaining functionality and employee well-being.
3. Eco-friendly Construction - The eco-friendly construction industry sees potential growth in supplying sustainable materials like oak wood and felt for modern, environmentally conscious office spaces.
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