Strange Water Makes Still and Sparkling Coconut Water
Laura McQuarrie — May 23, 2024 — Lifestyle
References: strange-water & bevnet
Coconut water is abundant by the can or carton, and Strange Water offers something new for coconut water lovers by offering both still and sparkling coconut water. The brand's 12-ounce cans share quality coconut water sourced from Vietnam and other pure and simple ingredients like Vitamin C and no added sweeteners.
These all-natural, preservative-free beverages are packed with electrolytes and deliver refreshment that's light, as well as mildly sweet and salty. At a time when ingredient-conscious consumers are gravitating toward sparkling water as a better-for-you alternative to sugary sodas, Strange Water's fizzy canned beverages speak to consumers who want something refreshingly different.
These coconut water beverages lean into their unconventional nature with bold, retro-style packaging, abstract patterns and sleek cans with matte finishes.
These all-natural, preservative-free beverages are packed with electrolytes and deliver refreshment that's light, as well as mildly sweet and salty. At a time when ingredient-conscious consumers are gravitating toward sparkling water as a better-for-you alternative to sugary sodas, Strange Water's fizzy canned beverages speak to consumers who want something refreshingly different.
These coconut water beverages lean into their unconventional nature with bold, retro-style packaging, abstract patterns and sleek cans with matte finishes.
Trend Themes
1. Natural-beverage Innovations - Brands are capitalizing on the consumer shift towards natural, preservative-free drinks by introducing unique, refreshing alternatives to conventional options.
2. Functional Hydration - Products like these sparkling coconut waters cater to a growing demand for beverages that combine hydration and health benefits, reflecting an increasing focus on functional ingredients.
3. Retro Packaging - With bold, abstract patterns and sleek matte finishes, brands are using retro packaging designs to attract attention and differentiate their products in a crowded market.
Industry Implications
1. Beverage - The beverage industry is evolving with the creation of innovative, health-focused drinks that appeal to ingredient-conscious consumers.
2. Consumer Packaged Goods - In the CPG sector, the emphasis on high-quality, natural ingredients and visually appealing packaging is setting new standards for product differentiation.
3. Health and Wellness - As people increasingly prioritize their health, the health and wellness industry is seeing a rise in demand for products that offer both nutritional benefits and enjoyable experiences.
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